196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

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67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a ...

19 Marras 201549min

66: How to Raise Capital for Your Startup with Brad Feld of Techstars & Foundry Group

66: How to Raise Capital for Your Startup with Brad Feld of Techstars & Foundry Group

However great it is, entrepreneurship is hard. It can mean disappointment. It can mean exhaustion. It can mean frustration. It can mean failure. Starting a business is less smooth sailing and more sto...

12 Marras 201540min

65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

65: How to Write Copy That Converts Like Crazy with Joanna Wiebe

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to...

4 Marras 201555min

64: 8 Startups, 4 IPO's, Lost $35m of Investors Money to Paying Them Back $1b Each! Startup Lessons From Steve Blank

64: 8 Startups, 4 IPO's, Lost $35m of Investors Money to Paying Them Back $1b Each! Startup Lessons From Steve Blank

If you’re new to the startup space, Steve Blank is the biggest name in tech you haven’t heard of. A serial entrepreneur turned educator, in entrepreneurial circles he’s referred to as one of the “Godf...

29 Loka 201546min

63: The Secret Weapon to Success is No Longer a Secret with Tony Stubblebine from Coach.me

63: The Secret Weapon to Success is No Longer a Secret with Tony Stubblebine from Coach.me

Tony Stubblebine was not one of those 22-year-old tech startup CEOs, wearing hoodies and distributing profane business cards. He got his start as a sharp programmer, working alongside people like Ev W...

21 Loka 20151h 2min

62: The $100 Million Dollar Man, Chris Strode from Invoice2go

62: The $100 Million Dollar Man, Chris Strode from Invoice2go

All the most successful ideas in the world were when entrepreneurs realized that there was something about their current life that they wished could be done a little easier. The only difference betwee...

15 Loka 201540min

61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell

Today's episode is a little different than most, but as always it is one not to be missed.   If you've ever wondered how to harness the power of Email Marketing, this one will not only be an massive e...

7 Loka 201552min

60: How to Become Financially Free with Tony Robbins

60: How to Become Financially Free with Tony Robbins

Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wantin...

30 Syys 201549min

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