185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

Melody McCloskey is the founder of StyleSeat, a San Francisco-based SaaS company that has raised $40 million in funding, powers billions in transactions and is recognized in 82% of American cities. StyleSeat provides tools for beauty professionals, which lets them run their entire business with just one piece of software. If StyleSeat sounds like your typical booming, industry-disrupting tech startup, don't be fooled. McCloskey is dedicated to running her company in very atypical ways, and in today's interview, she shares how bucking Silicon Valley norms can help you achieve tremendous success—on your own terms. For example, her startup is led overwhelmingly by women, a rarity in an industry with persistent gender gaps. The company has also chosen to stop raising money, and without a marketing or sales team, it barely invests in marketing. McCloskey loves what she does and her business decisions are not solely driven by a pursuit of revenue and growth like many of her peers. Her goal is to empower female business owners with amazing products so they can do what they love as well. When they win, she wins. Check out the interview to learn McCloskey's unique approaches to funding, growth, and staffing, along with other priceless lessons. Key Takeaways Why McCloskey, against popular opinion, is not interested in raising any more money The primary engine behind StyleSeat's exponential growth Why the startup walked away from a billion-dollar business model Why McCloskey keeps her team smaller than most comparable startups

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531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story

531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story

We're diving into another episode from the Foundr Archives to revisit our interview John Mackey, co-founder of Whole Foods. In this episode, John Mackey, co-founder and CEO of Whole Foods, shares the...

27 Syys 202444min

530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares ...

20 Syys 202433min

529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]

529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]

In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Al...

13 Syys 202457min

528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the ...

6 Syys 202450min

527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brand...

30 Elo 202452min

526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told

526: In Retrospect - Seth Godin on Why You Shouldn't do What You're Told

Today, we're diving into another episode from the Foundr Archives to revisit our interview with marketing guru and multiple New York Times bestselling author Seth Godin, who explains why you should fo...

23 Elo 202430min

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

525: They Made $25,000 in Two Weeks Launching Their Haircare Brand | Rina Gocaj & Floriye Elmazi [VIDEO]

In this interview, Rina Gocaj and Floriye Elmazi, the co-founders of SISTERWOULD, share their inspiring journey of creating a beauty brand that prioritizes inclusivity and purpose. From struggling wit...

16 Elo 20241h 3min

524:  In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb

524: In Retrospect - From Air Mattress to $31 Billion | The UNLIKELY Rise of Airbnb

Today, we're diving back into the Foundr Podcast archive to bring back a true highlight of an interview with Airbnb co-founder, Joe Gebbia. How do you raise capital for your startup? Well, if you ask...

9 Elo 202445min

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