185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

Melody McCloskey is the founder of StyleSeat, a San Francisco-based SaaS company that has raised $40 million in funding, powers billions in transactions and is recognized in 82% of American cities. StyleSeat provides tools for beauty professionals, which lets them run their entire business with just one piece of software. If StyleSeat sounds like your typical booming, industry-disrupting tech startup, don't be fooled. McCloskey is dedicated to running her company in very atypical ways, and in today's interview, she shares how bucking Silicon Valley norms can help you achieve tremendous success—on your own terms. For example, her startup is led overwhelmingly by women, a rarity in an industry with persistent gender gaps. The company has also chosen to stop raising money, and without a marketing or sales team, it barely invests in marketing. McCloskey loves what she does and her business decisions are not solely driven by a pursuit of revenue and growth like many of her peers. Her goal is to empower female business owners with amazing products so they can do what they love as well. When they win, she wins. Check out the interview to learn McCloskey's unique approaches to funding, growth, and staffing, along with other priceless lessons. Key Takeaways Why McCloskey, against popular opinion, is not interested in raising any more money The primary engine behind StyleSeat's exponential growth Why the startup walked away from a billion-dollar business model Why McCloskey keeps her team smaller than most comparable startups

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515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke

515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke

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514: He Made $2.8M Getting People High | Nick Shackelford

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Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when ...

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513: Why Twitter Rejected His AI Tool | Alex Elias

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512: How Shay Mitchell Is Disrupting a $17B Industry

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Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her ...

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511: How One Product Made Him $40M | Ezra Firestone

511: How One Product Made Him $40M | Ezra Firestone

Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school...

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510: How to Create Pain Killer Products | Guy Kawasaki

510: How to Create Pain Killer Products | Guy Kawasaki

At 67, Guy Kawasaki is still evangelizing about products. After building a tech career at Apple under Steve Jobs, Kawasaki set out on a winding career path, including founding startups, giving viral T...

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509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott

509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott

A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma G...

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508: How Hexclad Hooked Gordon Ramsay as a Partner | Daniel Winer

508: How Hexclad Hooked Gordon Ramsay as a Partner | Daniel Winer

When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a ful...

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