165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

165: Marketing Guru Neil Patel on Why Building a Personal Brand Was His Biggest Mistake

After 16 years in the game, Patel has established himself as one of the most prolific marketers in the world. Hundreds of thousands of entrepreneurs eagerly await his latest blog post, video, or product. And yet, Patel says, more than anything, he deeply regrets building a personal brand. Pretty shocking, considering the majority of Patel's businesses have been built off the back of his personal brand and status as an influencer. "If I had to do it all over again I wouldn't build a personal brand, it was the biggest mistake of my career. I built a personal brand by accident," Patel says. For all the benefits and advantages Patel's personal brand has brought him, he also feels that it's seriously held him back in other areas he wants to pursue. While it's brought him more clients as a consultant, that very same notoriety has made it difficult for him to even build businesses without encountering problems. But, like any other entrepreneur, Patel isn't stuck on what might have been. He's here to talk with us about what he's doing now, and how he manages to wield the double-edged sword of having millions of people recognize his name as an entrepreneur and a marketer. In this episode you'll learn: Simple marketing hacks that anyone can use right now Why building a personal brand can hold you back as much as it can provide opportunities for success A behind-the-scenes look at what Patel is working on right now and his past businesses The astoundingly simple way to create content that drive you traffic, qualify leads, and boost your SEO What most people get wrong about content marketing according to Patel & so much more!

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408: How to Build Your Personal Brand DNA with Rory Vaden of Brand Builders Group

408: How to Build Your Personal Brand DNA with Rory Vaden of Brand Builders Group

Did you know that 74% of Americans say they are more likely to trust someone if they have an established personal brand? If you want to build a personal brand that will influence more people, this epi...

18 Touko 202254min

407: Overcoming Negative Self-Talk with Lisa Bilyeu of Impact Theory

407: Overcoming Negative Self-Talk with Lisa Bilyeu of Impact Theory

Lisa Bilyeu and her husband built Quest Nutrition into a billion-dollar company, but she never expected to be an entrepreneur and business influencer. But, after years of telling herself that she coul...

11 Touko 202253min

406: How “What If?” Started a Product Revolution with Daniel Flynn of Thankyou

406: How “What If?” Started a Product Revolution with Daniel Flynn of Thankyou

Daniel Flynn started his mission-driven business with the simple question of “what if?” 13 years later and $13M donated, Thankyou is changing the way suppliers and consumers select products. From the ...

4 Touko 202256min

405: From $0 to $250K a MONTH in One Year | Dee Deng’s Story

405: From $0 to $250K a MONTH in One Year | Dee Deng’s Story

Dee Deng, cofounder of Right Hook, returns to the podcast to discuss his new foundr course Ignite Your Digital Agency. In the new course, Dee will share his blueprints on how to serve a small group of...

27 Huhti 20221h 6min

404: How Scooter Braun Learned to Reclaim Himself

404: How Scooter Braun Learned to Reclaim Himself

Scooter Braun is the music-business mind behind the world’s biggest music stars like Justin Bieber, Ariana Grande, and Demi Lovato. Now he’s opening up about his entrepreneurial journey and how he’s r...

21 Huhti 202255min

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

403: Princess Diana’s Former Trainer Talks Productizing Skills and Starting Body Fit Training

In a saturated and notoriously competitive industry, Cameron Falloon used his fitness training experience with celebrities and pro sports teams to start Body Fit Training. BFT's program uses the same ...

6 Huhti 202254min

402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years...

30 Maalis 202249min

401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture

Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with t...

23 Maalis 202252min

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