154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft

After 125 failed pitch meetings in 6 months, Jason Wilk was almost out of funding and running on fumes. Then one investor wrote him a $10 million check because he believed Jason's team.    Jason Wilk is the cofounder of Dave, the largest financial wellness platform in the U.S. with over 10M users. After a lifelong career of building businesses, Jason is at the forefront of a company disrupting the traditional banking system.    Listen to Nathan and Jason chat about:  The business Jason started at age 20  Joining the YCombinator accelerator program  How Jason built confidence to take on the banking system  Why Mark Cuban became an initial shareholder in Dave  Dave's 1-for-1 tip model with Feeding America The importance of hiring people that can recruit talent  How Dave became a public company in less than 5 years Why you shouldn't chase ideas but pursue a passion And much more startup advice...     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

23 Helmi 202241min

After working years as an entrepreneur and consultant, Erik Huberman realized that the entire marketing ecosystem was broken. So he started his agency called Hawke Media with a few of his most trusted marketing colleagues. They focused on providing no barriers for new clients with a month-to-month commitment.     8 years later, Hawke Media manages over 600 brands, has 270 full-time employees, and is one of the fastest-growing agencies in America.    Listen to Nathan and Erik discuss:  How he helped Ellie.com generate half a million in sales in one month Hawke Media’s no-barrier strategy and how they win over clients monthly Why marketers need to do great work and be great salespeople Launching The Hawke Method book featuring their proven strategies  Why audio is the next great engagement tool Why SMS is 10x more effective than an email campaign  Starting Hawke Z with TikTok stars Josh Richards and Griffin Johnson Why AI won’t replace creative people any time soon And much more marketing advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

16 Helmi 202247min

Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely.    Impressive resume, right?    Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their collective vision. Listen to Nathan and Emma discuss:   How she first met and started working with Kris Jenner Pitching the Good American business idea to Khloe Kardashian ​​ The key to the Kardashian/Jenner staying power  Why the power of inclusivity led to the success of SKIMS Finding a better plant-based cleaning solution with Safely How she became a shark on ABC’s Shark Tank Her role as chairwoman of Fifteen Percent Pledge And much more marketing and product advice for founders…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Helmi 202259min

Success seems to follow Karl Alomar wherever he goes. He doesn’t attribute this to magic or luck but to identifying repeatable business patterns that lead to financial growth. After selling his second company, Karl helped build one of the fastest-growing cloud infrastructure companies from the ground up. Now he’s partnering with companies like Lyft, Ring, and SpaceX to help them financially and operationally reach success.    Listen to Nate and Karl discuss:    How he built China Export Finance to 9-figures in 4 years Being underwritten by AIG during the 2008 financial crisis How Digital Ocean went from an “operational disaster” to the “Best Place to Work” in New York City Why M13 works more hands-on with founders Why founder success leads to economic success Why the most valuable hire is a head of talent  Why does he refer to businesses as machines And much more advice for founders… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

2 Helmi 202253min

Dee Deng believes that there's no better time to start a digital agency than now. After a failed startup sent him on a journey of discovery, Dee met his future cofounder in a Neil Patel Facebook group. Together they launched Red Hook, a digital marketing agency that partners with ecommerce brands. Red Hook went from zero to $250,000 in profit in their first year of business, and now it has over 115 employees across the globe.    Listen to Nathan and Dee discuss:  How Dee was able to get 10 clients in his first 6 weeks of business Why charging changes everything  How he got his first speaking gig by posting on an industry Facebook group  Why it's good to tell a client "bad news"  How Right Hook uses "growth clubs" for employee development  How to create "intrinsic motivators" within an organization And much more digital agency advice     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

26 Tammi 202248min

Justin Brown says it’s not too late to start and grow YouTube channel. Justin is a video strategist and, alongside his brother, built the YouTube channel Primal Video, which recently broke the 1 million subscriber mark. Justin shares his simple but effective strategies to grow a channel from zero and how framing your channel around solving problems can make a lasting impact on your business.    Listen to Nathan and Justin discuss:  Why YouTube rewards new and updated content  Why comparing metrics to other channels doesn’t matter  Understanding what people are searching for at 2 AM How to use keyword research to validate your video ideas Why you should create videos like nobody knows who you are And much more YouTube tips and strategies     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

19 Tammi 20221h

Reid Hoffman needs little introduction. He’s the cofounder of LinkedIn, former PayPal executive, author, podcaster, mentor, and all-around standout personality in the entrepreneurial world. His podcast Masters of Scale is one of the most successful business podcasts on the planet and he’s recently launched a book of the same name which curates the hundreds of interviews from the show into practicable business wisdom.    In this episode, listen to Nathan chat with Reid about:  What inspired the Masters of Scale podcast and the book The importance of entrepreneurs to “always be learning”  Why balance is a mistaken goal for entrepreneurs What he thinks Elon Musk’s superpower is His intense period as an executive at the “PayPal Mafia”  Why he started LinkedIn instead of taking a year off And much more scaling and entrepreneurship advice…     Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

12 Tammi 202256min

We’re kicking off 2022 with one of our favorite returning guests, Ankur Nagpal, founder of Teachable and Vibe Capital. After selling Teachable last year for $150 million, Ankur created Vibe Capital, a global early-stage generalist fund. He promises to be the "least painful investor you have to deal with" because he knows how founders feel about investing.    Listen to Nathan and Ankur discuss:  Why founders prefer investing in other founders Defining IRR (internal rate of return) and why it's a key metric for modern-day investors Why he spends less than a week to decide to invest in a company Why speed is so important when it comes to investing The 3 most important things to look for when investing in a startup His “red flags” when reviewing potential companies to invest in And much more funding advice…   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

5 Tammi 202243min