144: Body Language Hacks with Vanessa Van Edwards from the Science of People

Many of us have a secret desire to make a living by following our passions, but not all of us have a passion quite like Vanessa Van Edwards'. Back in college, she loved reading academic and scientific journals. She tore through them. That might lead you to believe that she wanted to become an academic or work in a lab somewhere, but Van Edwards also had the soul of an entrepreneur. Even as a young adult, she had several successful businesses under her belt. Listening to that entrepreneurial spirit within her, she wondered if there was a way to link up her two loves—business and science. "All these researchers spend years and years doing this research, and they publish 20-page papers and they get read by, if they're lucky, a hundred people. And I wondered, is there a way to make a business out of this science research? Is there a way to turn science into business?" Van Edwards says. In 2012, she started the Science of People, a human behavior research lab dedicated to understanding the science behind what makes people tick. Whether it's unraveling the building blocks of a charismatic personality, decoding body language, or just delving deeper into the psychology of relationships, she built a business around her passion for science, with a focus on translating dense academic language into something that everyone can understand. In her writing, including her latest book, Van Edwards takes the latest research and uses it to explain how to read faster, make excellent small talk, and easily capture the attention of an entire room of people with nothing but your words. In this episode you will learn: How to use content marketing as a way to validate your business idea What qualities make a person a charismatic How to connect with influencers and get the "yes" you want Hacks to improve your networking, communication, and leadership Tricks to dealing with difficult people and how to spot them a mile away & much more!