128: The Godfather of Blogging Shares How to Create Content People Love - Darren Rowse of Problogger

128: The Godfather of Blogging Shares How to Create Content People Love - Darren Rowse of Problogger

The internet marketing scene is not exactly known for being grounded and humble. It's often as bombastic and self-inflated as a hip-hop rap battle. That’s why it comes as such a surprise to find that Darren Rowse, one of the world’s most successful bloggers, is so … normal. His down-to-earth nature is only the first thing that will surprise you. The second is where he's from—Rowse isn’t from Silicon Valley, or even the United States as many assume. Rather, he hails from from Melbourne in Australia’s southeastern corner. Rowse currently has two active blogs. ProBlogger needs little introduction, as it’s been the internet’s go-to place for everything blog-related for more than a decade now. And his second blog, Digital Photography School, has long been a content darling of photographers worldwide. Both of these blogs boast readerships so large, they put national media outlets to shame. In the words of Ron Burgundy, he’s kind of a big deal. Before every second person decided to set up a space to blog about their special interests, however mundane, there was Darren Rowse. He planted his flag deep into blogging soil before any of us knew it was a thing, and has since grown to become one of the world's leading authorities on blogging. As one of the world’s premiere bloggers, he’s breathing the rarefied air that comes with 5 million-plus monthly readers. In this week's episode you will learn: The secrets behind effective content marketing and how it can improve your business How to understand who your reader is and what kind of content they're looking for Why you need to network and the best way to do it What the best practices for SEO are The key to growing a business beyond yourself & much more!

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Jaksot(708)

707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

Athan Didaskalou had bet everything on a one-year-old suitcase brand called July. Then Covid wiped out travel and nearly took the business with it. What happened next turned it into a nine-figure glob...

17 Syys 52min

706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

Jay Haddad hated being a plumber. He lived for the weekends - free diving, waterfalls, surfing, the beach - and when he and his wife had their first daughter at 23, the outdoor life they'd promised ea...

16 Syys 37min

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

I am going to tell you about the dumbest thing I have done in 12 years of building Foundr. It is not a bad hire or a failed launch. It is something far more dangerous, because I did not even realise I...

14 Syys 11min

704: How One Pivot Turned My FAILING Startup Into a $300M Brand

704: How One Pivot Turned My FAILING Startup Into a $300M Brand

Mariam Naficy sold her first company for over $100 million in cash - two weeks before the Nasdaq crashed in 2000. Then she did something harder. She built Minted, a crowdsourced design marketplace her...

10 Syys 49min

703: (Solo) If I Had to Start Over in 2026, Here's How I'd Make My First $1M

703: (Solo) If I Had to Start Over in 2026, Here's How I'd Make My First $1M

If I lost everything tomorrow, the team, the audience, the network, here's the exact tactical playbook I'd use to build back to $1 million from scratch. If I lost everything tomorrow, the team, the a...

7 Syys 10min

702: Mark Cuban Calls Us His BEST Shark Tank Deal Ever ($200M+)

702: Mark Cuban Calls Us His BEST Shark Tank Deal Ever ($200M+)

Four childhood friends pooled $30,000 in a Chicago apartment to make wet wipes for men. Everyone told them dudes would never use them. Thirteen years later, Dude Wipes does close to $220 million in ...

3 Syys 1h 1min

701: Trieu Doubled His Brand To $200K/Month In 5 Months - Whilst Still Working Full Time

701: Trieu Doubled His Brand To $200K/Month In 5 Months - Whilst Still Working Full Time

Trieu became a dentist because he liked working with his hands and helping people - he got into UCSF's dental school as the very last student accepted, number 81 in a class of 81. Then the job started...

2 Syys 28min

700: (Solo) The Ambassador Strategy - How to get Famous People to Sell Your Brand for Free

700: (Solo) The Ambassador Strategy - How to get Famous People to Sell Your Brand for Free

I interviewed the founder of HexClad about a year ago. Cookware, pots and pans, not the sexiest category in the world. But their ambassador is Gordon Ramsay, one of the most famous chefs on the planet...

31 Elo 13min

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