127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What's the stuff that'll actually work for you, and what's the stuff that's just clickbait? According to Sean D'Souza, the secret to marketing is actually surprisingly easy to understand. At their very core, all marketing strategies follow the exact same model, D'Souza says. He has cracked the code, and he can prove it. "What I do is I break down things into little pieces, and when I break them down into little pieces it becomes scientific. That's really what science is. Science is taking something very complex and breaking them down into little pieces and reconstructing it so that anyone can do it," D'Souza says. Originally working as a freelance cartoonist, D'Souza somehow found himself indulging his talent for marketing and understanding consumer psychology by helping out others with their marketing efforts. It wasn't long before he started writing about his own experiences with marketing and slowly but surely, he began to gather an audience hungry to learn more. In this episode you will learn: The psychological triggers behind turning someone from a prospect and into a customer Why growing your company might not be the best move Sean's most effective marketing tactics and strategies The myth behind innate talent and why it's all about the hustle What the perfect marketer look and sounds like & much more!

Jaksot(585)

511: How One Product Made Him $40M | Ezra Firestone

511: How One Product Made Him $40M | Ezra Firestone

Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school...

10 Touko 202439min

510: How to Create Pain Killer Products | Guy Kawasaki

510: How to Create Pain Killer Products | Guy Kawasaki

At 67, Guy Kawasaki is still evangelizing about products. After building a tech career at Apple under Steve Jobs, Kawasaki set out on a winding career path, including founding startups, giving viral T...

3 Touko 202455min

509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott

509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott

A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma G...

26 Huhti 202449min

508: How Hexclad Hooked Gordon Ramsay as a Partner | Daniel Winer

508: How Hexclad Hooked Gordon Ramsay as a Partner | Daniel Winer

When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a ful...

19 Huhti 202445min

507: Wix Co-Founder Shares Website Tips from 250M+ Users | Avishai Abrahami

507: Wix Co-Founder Shares Website Tips from 250M+ Users | Avishai Abrahami

If you want to build a website for your business that stands out, Avishai Abrahami believes that you need to care about what your customers are trying to do. Avishai is the CEO and co-founder of the w...

12 Huhti 202454min

506: I Ignored Investors and Built a $975M Company | Joe Thomas

506: I Ignored Investors and Built a $975M Company | Joe Thomas

An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead,...

5 Huhti 202444min

505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara

505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara

How do you go from dead last to the No. 1 restaurant in the world? By channeling your anger. Listen to Nathan Chan and restaurateur-founder Will Guidara discuss the strategy behind making Eleven Madis...

29 Maalis 202445min

504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email mar...

22 Maalis 202440min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
rss-lahtijat
rahapuhetta
rss-draivi
rss-neuvottelija-sami-miettinen
rss-rahamania
rss-porssipuhetta
rss-bisnesta-bebeja
rss-paasipodi
rss-porssipodi
syo-nuku-saasta
pomojen-suusta
sijoituspodi
juristipodi
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-seuraava-potilas
rss-40-ajatusta-aanesta