127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

If you don’t know Mike Evans, you’ve probably used his first business when the craving for takeout hits you on a Saturday night. Evans started GrubHub in 2002 as a hobby and built it into one of the largest food delivery companies in the US, going public on the stock exchange in 2014. After exiting GrubHub, Evans took a break until he felt the pull to start a business that could benefit a community and customer base. In 2017, he started, Fixer, a “right now" home repair service that offers superior customer experiences while creating skilled employment paths in the building trades for men and women. Listen to Nathan and Mike discuss:  Starting GrubHub as a hobby website  Quitting his job and cashing out his retirement  How cofounder Matt Maloney helped scale the business Why creating value is more important than profit How delivery turned the business on its head His book Hangry and lessons on greed and empathy  Why quitting is okay Starting and building Fixer And much more founder advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

23 Marras 202248min

If you've hosted a webinar or live event that fell flat, then this episode is for you. Casey Zeman is the CEO and founder of EasyWebinar, a live-stream platform and marketing automation tool. As a former actor and mortgage broker, Zeman was fed up with having little control over his success. So with the encouragement of a friend, he became a video marketing consultant focusing on YouTube. His work as a consultant tapped into the capability of live videos and webinars as a sales tool. So, in 2015 he reinvested his earnings as a consultant to develop a plugin called EasyWebinar, which allowed people to create a live webinar through their website. In 2018, he changed EasyWebinar's model to a SaaS business, offering full services to any online business looking to engage and convert its audience.  Listen to Nathan and Casey discuss: How the 2008 recession spurred his career in digital marketing Becoming a video marketing consultant before it was a thing Investing his consulting earnings into developing EasyWebinar Changing his business model from a plugin to SaaS  The fundamentals of a high-converting webinar  The differences between automated and live webinars Webinar funnels and how they can generate qualified leads Using webinars as a customer retention tool Why feeling like an idiot is the most common webinar mistake And much more webinar and live event advice… This episode was powered by EasyWebinar. To learn more about EasyWebinar, and how you can use it to scale your business, visit; https://bit.ly/foundreasywebinar Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

18 Marras 202252min

Following a 20-year career in media, Trinny Woodall established herself as the expert in all things style, skincare, and makeup. Inspired by her unique design of stackable makeup pots, she established Trinny London in 2017 with the mission to give everyone the tools they need to feel their best. In this episode, Trinny shares her experience in product development, funding, personal branding, and how to develop a diehard fan base and community.  Listen to Nathan and Trinny discuss:  One of her early businesses selling socks to trade investors  Her weekly fashion column in The Daily Telegraph  Why the dot-com bust was the lowest point of her career What she learned from 20 years of television and What Not to Wear Selling her clothing to raise funds for Trinny London Launching and building Trinny London without paid ads   The personalization experience of Match2Me Starting a brand around your personal brand Nurturing the Trinny Tribe community  And more beauty business advice…  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

10 Marras 202258min

After graduating from Harvard Business School alongside future tech giants like Mark Zuckerberg, Magnus Grimeland traveled the world as a consultant for McKinsey. After exploring Southeast Asia, he decided to lay down roots and leverage the region's enormous business potential. From 2013-2017, Grimeland built ZALORA into Southeast Asia's largest fashion ecommerce business. Now, he's supporting fellow founders through his latest business, Antler, a global early-stage venture capital firm that invests in the defining technology companies of tomorrow. In the last 2 years, Antler made 190 portfolio company investments and has opened offices in 14 cities across 6 continents.   Listen to Nathan and Magnus discuss:  The atmosphere at Harvard during the Facebook era His journey to Southeast Asia and seeing its potential  Creating the first cash and delivery system in the region  Building ZALORA from scratch  Why ZALORA was a breeding ground for entrepreneurs His 3 things to look for in good talent  What separates Antler from most VCs Why time is the most valuable resource for startups And much more early-stage founder advice…      Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

7 Marras 202247min

Some might say Alex Bouaziz, cofounder and CEO of Deel, was simply in the right place at the right time. Deel, an international payroll, compliance, and HR solution, launched in 2019 and, by May 2020, raised $14M in funding. Currently, they have 8000 customers worldwide, including Dropbox, Airtable, and Shopify. But good timing will only get you so far. To launch and grow a company as successful as Deel takes leadership with a clear mission and a solid infrastructure. The idea was simple: Create a company that matched employers and talented workers from anywhere in the world and give them the opportunity to work for the best companies without having to relocate.   Listen to Nathan and Alex discuss:  What Bouaziz learned from his first failed business How his work visa struggles inspired Deel  Taking the idea for Deel to Y Combinator The massive growth from the Covid-19 pandemic  Scaling through infrastructure and the customer Deel’s talent development strategy  A passion for unlocking talent beyond borders And much more talent leadership advice…         Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

28 Loka 202243min

At 24, Guy Pearson turned down a partnership to start an accounting firm. His early clients were digital companies, and Pearson was jealous that there wasn’t an online commerce system for his industry. So in 2013, he launched a new company called Ignition to simplify and speed up the transaction process for professionals like him. To date, Ignition helped facilitate more than 1M client engagements and over $2B in client payments. Ignition has offices in Australia, Canada, New Zealand, Philippines, South Africa, US, and the UK, with over 170 employees globally.   Listen to Nathan and Guy discuss:  How intrapreneurship transformed into entrepreneurship  The challenges of building the original software for Ignition  Expanding to new markets outside of Australia  Why he still sits in on candidate interviews  The heartbreaking moments of raising capital  Starting vs. scaling a business  The balance between an accounting brain and entrepreneurial heart  How to lead with an experimental mindset Transitioning from a founder to CEO And much more business growth advice...       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

26 Loka 202252min

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it.    Listen to Nathan and AJ discuss:  Starting in door-to-door sales as a teenager  Persevering through failure in his first business  Starting Revenue Boost to focus on lead generation  Why not all leads are created equal  How to stand out amongst competitors Why cold emails are still powerful  Implementing a repeatable process to get clients  How to spend zero dollars on advertising  LinkedIn Navigator tips and tricks  Why subject lines should be a disguise  And much more B2B sales strategies...       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

14 Loka 202240min

33 years ago, Brian Scudamore was sitting in a McDonald’s drive-thru when he saw his future–a beat-up pickup truck filled with junk. Scudamore started a junk-hauling business to pay for college, but what was supposed to fund his education ended up inspiring him to drop out. Today, Scudamore’s transformed his junk hauling side hustle, 1-800-GOT-JUNK?, into a North American franchise business worth $600M. People told Scudamore that it was impossible to franchise his business, but he’s proven them wrong by expanding his model into other brands like WOW 1 DAY PAINTING and Shack Shine.   Listen to Brian and Nathan discuss: Rebranding his business name to 1-800-GOT-JUNK? Transitioning from a corporate to a franchise business Expanding his model into WOW 1 DAY PAINTING and Shack Shine How “The CEO Whisperer” Cameron Herold helped scale the business The 3 types of entrepreneurship paths The compounding growth of franchise businesses His new book BYOB: Build Your Own Business, Be Your Own Boss What Shaq taught him about franchising  And much more franchise business advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

7 Loka 202245min