127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

What does a savvy entrepreneur do when she sells her startup for $125 million? She starts another business, of course.   Radha Agrawal, cofounder of Thinx, has launched another passion project: Daybreaker.    Daybreaker is a wellness community that offers sober dance parties in 100 countries around the world. With events at the top of the World Trade Center, Sydney Opera House, and even the White House, Daybreaker is quite literally on top.    And now Daybreaker is offering virtual and hybrid options to increase accessibility to their events while the world navigates through the pandemic.   So how has Radha launched another wildly successful brand? Find out in the latest episode of the Foundr podcast. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

6 Heinä 202159min

How do you raise capital for your startup? Well, if you ask the co-founder of Airbnb Joe Gebbia, he’ll tell you what worked for him:    Cereal.    That’s right, the company that started with a single air mattress and grew to a $100 billion empire was kept afloat by selling custom cereal boxes.    It was bizarre but it worked. Gebbia muses in this episode of the Foundr podcast:   “We made $20,000 in breakfast cereal, and we're able to basically pay off our credit card debt...The cereal, funnily enough, was how we were able to help keep the options open for us until eventually, the invitation came for Y Combinator.”   In undoubtedly one of our most riveting episodes, Gebbia recounts his incredible journey from struggling to pay rent, to Airbnb’s first angel investor, to one of the biggest brands in the world and Gebbia’s incredible charity work.   Gebbia is candid about how he overcame countless rejections and problems. Listen in as he shares specific advice for entrepreneurs looking to create the next industry disrupter:    “You can see what’s hot. You can go after an emerging industry... Or you can solve a problem. Your own problem. Airbnb was our own problem. We had a rent check that we couldn’t pay. And it forced us to come up with a new way of making ends meet.” Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast,, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

29 Kesä 202150min

Tommie Powers is a legend in digital paid advertising. He's consulted on $100+ million in ad spend, including $30 million on YouTube ads alone.    So when Tommie talks about paid YouTube ad strategies, we listen.    In a recent interview on the Foundr podcast, Tommie talked with us about everything from diversifying ad spend to crafting a powerful message to calculating ROAS (spoiler: most people are calculating ROAS all wrong).    Check out the latest episode of the Foundr podcast as Tommie tells us how he taps into YouTube's 2 billion monthly active users to bring in his downright mind-blowing ROAS. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

22 Kesä 202153min

Inc. Magazine called her the most important entrepreneur on the planet. Fast Company called her the "brand whisperer." Emily Heyward of Red Antler is a master at helping a brand stand out from the crowd. Heyward has elevated some of the biggest brands on the planet, including Casper, Yumi, Four Square, BirchBox, and All Birds. In this episode of the Foundr Podcast, she reveals her creative process and tells us how she got started in the industry.  If you want a new perspective on building a brand your customers will be obsessed with, listen in on our interview with Heyward. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you are enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

15 Kesä 202139min

In this episode of the Foundr podcast, we speak with Omaze’s Matt Pohlson to discuss how a near-death experience taught him a powerful lesson about optimism—and how it changed his perspective on business forever.   Pohlson is cofounder and CEO of Omaze, an online fundraising platform that supports causes by offering once-in-a-lifetime experiences. Some of the experiences they offer include top-tier influential figures like Michelle Obama or George Clooney, or million-dollar prizes like cars and properties.    In this refreshingly candid interview, Pohlson discusses his unique business model, gate-crashing charity events to pitch to Bryan Cranston, and how he found himself at the Vatican with the Pope. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please leave us a 5-star review and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

8 Kesä 202153min

As the CEO and founder of TrendHunter, Jeremy Gutsche is at the forefront of trendspotting, innovation, and creating the future. In this ground-breaking interview, the New York Times Bestselling author reveals everything he knows about entrepreneurship and ideas.    Gutsche’s TrendHunter is the world's largest, most popular trend spotting firm with billions of views, and over 10,000 projects for almost every major brand on the market, from Samsung and Disney, to RedBull and even NASA.    The ultimate TKTK interview for entrepreneurs looking for an idea, his 3 methods to identifying a product idea (assessing the market) and the 6 patterns that TrendHunter look for when creating and validating a product idea. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

1 Kesä 202146min

In this episode of the Foundr podcast, Nathan Chan speaks with Jeff Raider and Andy Katz-Mayfield to find out how they scaled Harry’s into a $20 million brand, and how they created other multiple million-dollar brands.    The idea for Harry’s came about after Katz-Mayfield had a disappointing late-night shopping experience at the chemists, and noticed that all the men’s razors were overpriced and overdesigned. Almost 8 years later, Raider and Katz-Mayfield have multiple channels, over 1000 employees, and several multi-million dollar brands.    Listen in as they discuss exactly how they successfully scaled their brands, how they identified potential gaps in the market, the dangers of launching something just to make money, and why they decided to pull the plug on their Harry’s brand of lip balm. Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

26 Touko 202152min

Quitting her promising job at Google, Heidi Zak decided to take the plunge and launch ThirdLove, an ecommerce brand for women’s underwear. Today, thanks to Zak’s masterful approach to scaling, ThirdLove is the third biggest ecommerce lingerie brand in America with no signs of slowing down.    Zak’s journey into the entrepreneurial space began after she moved to the West coast and got swept up in the startup world. Launching as a small bootstrapped brand, she never thought that she one day be competing with titans like Victoria’s Secret.  Listen in as Zak discusses the ins and outs of the ecommerce world, navigating scaling, product vs. marketing, and why she believes successful entrepreneurialism is based on perspective.  Get FREE, actionable advice from legitimate founders on starting and growing ANY Business… https://www.foundr.com/freetraining And… If you ARE enjoying the Foundr Podcast’, please make sure to leave us a 5-star review, and let us know who you want to see next. Website: http://www.foundr.comSuccess Stories: https://foundr.com/success-stories Instagram: https://www.instagram.com/foundr/ YouTube: http://bit.ly/2uyvzdt  Facebook: http://www.facebook.com/foundr Twitter: http://www.twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/podcast Magazine: http://www.foundr.com/magazine

18 Touko 202154min