127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

127: The Psychological Triggers to Make Someone Buy with Sean D'Souza of Psychotactics

If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What's the stuff that'll actually work for you, and what's the stuff that's just clickbait? According to Sean D'Souza, the secret to marketing is actually surprisingly easy to understand. At their very core, all marketing strategies follow the exact same model, D'Souza says. He has cracked the code, and he can prove it. "What I do is I break down things into little pieces, and when I break them down into little pieces it becomes scientific. That's really what science is. Science is taking something very complex and breaking them down into little pieces and reconstructing it so that anyone can do it," D'Souza says. Originally working as a freelance cartoonist, D'Souza somehow found himself indulging his talent for marketing and understanding consumer psychology by helping out others with their marketing efforts. It wasn't long before he started writing about his own experiences with marketing and slowly but surely, he began to gather an audience hungry to learn more. In this episode you will learn: The psychological triggers behind turning someone from a prospect and into a customer Why growing your company might not be the best move Sean's most effective marketing tactics and strategies The myth behind innate talent and why it's all about the hustle What the perfect marketer look and sounds like & much more!

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606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently

606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently

It’s not too late to win Black Friday. Even if you’re behind, there’s still time to drive serious results—if you focus on the right moves. In this episode, I share my final Black Friday checklist a...

18 Marras 202510min

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

Tony Fernandes turned a failing airline into a billion-dollar business and built AirAsia into one of the most recognized brands in Asia. In this interview, Tony explains how he bought AirAsia for ju...

13 Marras 202541min

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

Think scarcity is just a marketing gimmick? Used properly, it’s one of the fastest ways to increase perceived value, build community, and grow sales—without racing to the bottom on discounts. In th...

11 Marras 202512min

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

Joey Shamah built e.l.f. Cosmetics into a billion-dollar beauty brand by doing the exact opposite of every competitor in the industry. In this interview, the e.l.f. co-founder breaks down how he turn...

6 Marras 202551min

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

Everyone saw the headlines—but the real lessons from Alex Hormozi’s $100M book launch are in the planning, positioning, and pre-launch. In this episode, I break down the fundamentals you can lift s...

4 Marras 202513min

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder bre...

30 Loka 202557min

600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)

600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)

AI is the biggest shift since the internet—and if you’re not using it daily as a founder, you’re falling behind. In this episode, I break down exactly how I use AI to think clearer, execute faster,...

28 Loka 202512min

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

Suneera Madhani built Stax from an idea her employer rejected into a $1B fintech unicorn processing over $25B in payments. In this interview, the Stax co-founder shares how she went from selling c...

23 Loka 202540min

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