117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product could alleviate those pains, the Oto-Tip gained the funding it needed to go big. The lesson from Oto-Tip is, before you start any crowdfunding campaign, you must know how your project will improve people’s lives, and you must explain it in a way that resonates emotionally with potential backers. In this week's episode, Lily Truong, co-founder of Oto-Tip and manager of its crowdfunding campaign, explains how they did it. “My key question I wanted to ask myself was … ‘Why would someone need this? Why would backers resonate with the story? What pain point are you really solving?’” Crowdfunding campaigns can reach their goals when they offer a clear way to deal with common struggles people experience. In the case of Truong’s campaign, Q-tips, cotton swabs, ear sticks, they all shove wax deeper into your ear, make you itch, and can even puncture your eardrum. The Oto-Tip offers another, far less irritating approach to earwax. It all goes back to that pitch: Look, there’s a problem, but here’s a way to fix it. Find out how your own campaign can tap into people’s emotions and offer a solution. In this episode you will learn: The importance of getting feedback before you even entertain the thought of crowdfunding something How to figure out the best media platforms to reach your audience Why you need a strong story and how to create one that works for you The good, the bad, and the ugly when working with PR firms Awesome hacks you can do with LinkedIn to boost your Kickstarter campaign & much more!

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591: From $0 to $3.4 BILLION Selling Socks | Bombas (Best of Foundr)

591: From $0 to $3.4 BILLION Selling Socks | Bombas (Best of Foundr)

David Heath and Randy Goldberg turned Bombas from a scrappy Indiegogo campaign into the most successful Shark Tank investment of all time—now valued at $3.4 billion. In this interview, the Bombas co...

26 Syys 202543min

590: (Solo) Why You Need to Do Things That Don’t Scale

590: (Solo) Why You Need to Do Things That Don’t Scale

When you’re just starting out, the fastest way to grow isn’t automation, ads, or scaling systems — it’s doing things that don’t scale. In this episode, I share why the most successful founders — fr...

23 Syys 20257min

589 : The Mad Scientist Behind One of America’s Fastest Growing Supplement Brands | Brian Littlefield (Best of Foundr)

589 : The Mad Scientist Behind One of America’s Fastest Growing Supplement Brands | Brian Littlefield (Best of Foundr)

Brian Littlefield is the co-founder and Chief Product Officer of Jocko Fuel—one of the fastest-growing supplement brands in America. But his story didn’t start in a boardroom. It started with a life-c...

19 Syys 202546min

588: (Solo) The #1 ROI Move You’re Probably Not Using

588: (Solo) The #1 ROI Move You’re Probably Not Using

Most ecommerce founders think the only way to grow is to get more traffic — but often, the fastest way to increase sales is by making more from the traffic you already have. In this episode, I shar...

16 Syys 20257min

587: She Built a $1 Billion Brand Selling Other Peoples Clothes | Julie Wainwright

587: She Built a $1 Billion Brand Selling Other Peoples Clothes | Julie Wainwright

Julie Wainwright, founder of The RealReal, reveals how she built a billion-dollar resale marketplace that transformed luxury fashion. In this exclusive Foundr Podcast interview, Julie shares how she s...

12 Syys 20251h

586 : (Solo) How I Solve The Biggest Problems in My Business (and How You Can Too)

586 : (Solo) How I Solve The Biggest Problems in My Business (and How You Can Too)

Every business has one major constraint holding it back from the next stage of growth — and solving it is the fastest way to scale. In this episode, I share the exact formula I use to identify the ...

9 Syys 20258min

585: The $100K Mistake Most Founders Make with Manufacturers (and How to Avoid It) (Best of Foundr)

585: The $100K Mistake Most Founders Make with Manufacturers (and How to Avoid It) (Best of Foundr)

Kian Golzari is one of the world’s leading experts in sourcing and product manufacturing—developing over 2,500 products and visiting 500+ factories. In this episode, he shares how to go from idea t...

5 Syys 202538min

584: (Solo) What 90 Days of Daily Posting Taught Me About Personal Branding

584: (Solo) What 90 Days of Daily Posting Taught Me About Personal Branding

After 12 years building Foundr, I finally committed to something I should have done a decade ago — posting online every single day for 90 days straight to grow my personal brand. In this episode, I s...

2 Syys 20258min

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