94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

All entrepreneurs and startups are underdogs in one way or another. After all, in order to be an entrepreneur you're already going against the grain, and in order to be successful you must be willing to challenge the status quo no matter how large or small. But it's not everyday you find someone who manages to completely disrupt a billion-dollar industry with nothing more than a blog, some hustle, and a keen sense for marketing. In this modern day tale of David and Goliath, we speak with Alborz Fallah, who armed only with a blog managed to take on the centuries-old automotive industry and come out on top. Today his blog brings in millions of dollars in advertising revenue and challenges some of the biggest media companies in the world. But it didn't happen overnight. It took some grit and a great understanding of marketing and branding to get to where he is today. Something that he readily shares with us in today's interview. In this week's episode you will learn: Tips on finding the right audience and niche for your product All you'll ever need to know on how to successfully build your brand through trust and customer satisfaction What it means to have a good reputation in your industry Where to go when you're looking for resources to grow your company The best way to foster your brand's community & much more!

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455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

455: How to Use the Metaverse for Your Business with Kirin Sinha of Illumix

Kirin Sinha never wanted to run a startup. She was on a secure path in academics when her research into augmented reality (AR) showed her a vision of the future. So, at 25 years old, Sinha launched Il...

14 Huhti 202349min

454: How Founders Can Buy Back Time with Dan Martell of SaaS Academy

454: How Founders Can Buy Back Time with Dan Martell of SaaS Academy

Have you felt the pain yet? Eventually, all founders face a battle with burnout or anxiety. So, where do you go when the momentum is drained? How do you stop treading water every day? In this episode,...

7 Huhti 202355min

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

453: How to “Biohack” a Supplement Business with Roland Peralta of Nutrafol

Roland Peralta was diagnosed with rheumatoid arthritis in 2010. So, he researched a botanical that could keep his symptoms at bay and inadvertently improved his hair quality. Over dinner, future co-fo...

31 Maalis 202346min

452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

452: Growing a Sustainable Business (and Relationship) with Great Wrap Co-Founders Jordy and Julia Kay

How can you build a sustainability-driven business? By solving a global problem. Jordy and Julia Kay’s former careers in winemaking and architecture led to recognizing plastic waste’s impact on the pl...

24 Maalis 202359min

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

451: Burnout, Scaling, and Going Global: Nathan Chan on Foundr's 10-Year Anniversary

Ten years ago, Nathan Chan started Foundr Magazine to discover what it takes to build a successful business. A decade on, he’s learned the sacrifice, victories, and obstacles that it takes to create a...

17 Maalis 202356min

450: Write Your Own Rules with Kathryn Finney of Genius Guild

450: Write Your Own Rules with Kathryn Finney of Genius Guild

Kathryn Finney started her first business at age nine, selling friendship bracelets to her older brother’s friends. She’s a Yale graduate and started and exited multiple media companies, including her...

10 Maalis 202343min

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body

Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a...

3 Maalis 20231h

448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

448: Create a Brand People Can Trust with Brian Littlefield of JOCKO FUEL

Brian Littlefield is the co-founder and chief product officer of JOCKO FUEL, which creates nutritional supplements and beverages in partnership with retired Navy SEAL Jocko Willink. Littlefield and hi...

24 Helmi 202350min

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