94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

94: Building a Multi-Million Dollar Business Around Your Hobby with Alborz Fallah

All entrepreneurs and startups are underdogs in one way or another. After all, in order to be an entrepreneur you're already going against the grain, and in order to be successful you must be willing to challenge the status quo no matter how large or small. But it's not everyday you find someone who manages to completely disrupt a billion-dollar industry with nothing more than a blog, some hustle, and a keen sense for marketing. In this modern day tale of David and Goliath, we speak with Alborz Fallah, who armed only with a blog managed to take on the centuries-old automotive industry and come out on top. Today his blog brings in millions of dollars in advertising revenue and challenges some of the biggest media companies in the world. But it didn't happen overnight. It took some grit and a great understanding of marketing and branding to get to where he is today. Something that he readily shares with us in today's interview. In this week's episode you will learn: Tips on finding the right audience and niche for your product All you'll ever need to know on how to successfully build your brand through trust and customer satisfaction What it means to have a good reputation in your industry Where to go when you're looking for resources to grow your company The best way to foster your brand's community & much more!

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284: Mastering the Art of Paid Media: Spending Over $85M on Facebook, With Structured Social Co-Founder Nick Shackelford

284: Mastering the Art of Paid Media: Spending Over $85M on Facebook, With Structured Social Co-Founder Nick Shackelford

Nick Shackelford used to be a goalie for the American pro soccer team, LA Galaxy II. So how did he end up being an expert in the online ad space? After leaving the soccer league at the end of 2015, Sh...

15 Tammi 20201h 1min

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

281: Spartan Race’s Joe De Sena on Being in the Industry of Barbed Wire, Blood, and Bruises

Joe De Sena, like many of us, is a fitness fanatic. But his approach to fitness is a bit more...intense than most. De Sena used to participate in countless obstacle course races, Ironman events, and m...

18 Joulu 201931min

280: From Online Poker Affiliate to Referral Marketing Mogul: Ambassador’s Jeff Epstein Shares His Journey

280: From Online Poker Affiliate to Referral Marketing Mogul: Ambassador’s Jeff Epstein Shares His Journey

Jeff Epstein paid off his law school student loans in an unconventional way. When he and a couple of friends noticed the booming online poker sites in the mid 2000s, they created an affiliate company ...

10 Joulu 201948min

271: Fighting Food Waste and Growing Fast, With Ben Chesler of Imperfect Foods

271: Fighting Food Waste and Growing Fast, With Ben Chesler of Imperfect Foods

Ben Simon showed up at his college classmate Ben Chesler’s door with a giant, ugly sweet potato, plopped it down in front of him, and declared, “This is the future.” Chesler believed him. Simon had vi...

9 Loka 201944min

270: Using Licensing To Make Billions in Sales, With Beanstalk Co-Founder Michael Stone

270: Using Licensing To Make Billions in Sales, With Beanstalk Co-Founder Michael Stone

If you’ve ever bought a bottle of Jack Daniels BBQ sauce or Febreze kitty litter, you’ve seen Michael Stone’s powerful approach to brand licensing in action. This attorney-turned-entrepreneur pioneere...

1 Loka 201958min

267: How TOMS Founder Blake Mycoskie Blazed a Trail for Social Entrepreneurs

267: How TOMS Founder Blake Mycoskie Blazed a Trail for Social Entrepreneurs

Blake Mycoskie had a number of hits and misses as a young entrepreneur, but it was a trip to Argentina that inspired the idea that would become his mission—and end up having a huge impact on the busin...

10 Syys 201931min

263: From Food Writer to Digital Entrepreneur: Ed Levine’s Journey to Launching an Award-Winning Culinary Website

263: From Food Writer to Digital Entrepreneur: Ed Levine’s Journey to Launching an Award-Winning Culinary Website

In business, everyone wants to win. But sometimes it’s the people who refuse to lose who end up finding success. This is the mindset that food writer, author, and founder of the website Serious Eats c...

14 Elo 20191h

262: A Deep Dive Into What Makes or Breaks Habits, With Nir Eyal

262: A Deep Dive Into What Makes or Breaks Habits, With Nir Eyal

When Nir Eyal has a burning question (which he frequently does), he goes on the hunt for an insightful answer. That curiosity is what led Eyal to publish his first and wildly popular book, Hooked: How...

6 Elo 201948min

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