67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a lawyer at a startup and launched SCOTTeVEST– a travel clothier that specializes in multi-pocket clothing specifically built around the tech gear we all carry. That decision, fourteen years ago, was made based on a philosophy that has guided much of his entrepreneurial journey – anything worth doing is worth doing now. Scott Jordan’s first product, the eVest 1.0, has morphed into a full line of clothing for men and women and a company that has landed on Inc.’s Fastest Growing Companies List three consecutive years. With global sales exceeding $10 million and Board of Advisors that includes Steve Wozniak (yes, the Steve Wozniak) and Kenneth “Hap” Klopp (co-founder of North Face), SCOTTeVEST has traversed the startup desert and reached the land milk and money. In this interview you will learn: How to use the power of storytelling to sell a product no one's ever heard of The power of PR and spin, how to make the best out of a bad situation and come out on top What is controversy and why it isn't always a bad thing Answer to the question of whether or not you should bootstrap or go after investors The strategies that Scott used to get his name and his business on the map & much more!

Jaksot(585)

535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

535: How a Former Lawyer Built a $450M Global Travel Brand | Adam Schwab [VIDEO]

In this episode, Adam Schwab, founder and CEO of Luxury Escapes, shares his entrepreneurial journey from humble beginnings to creating one of the leading travel brands in the world. Adam reflects on t...

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534: In Retrospect - The Netflix Story With Marc Randolph

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533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

533: How Hyperice Went From $0 to $700M Revolutionising Sports Recovery [VIDEO]

In this episode, Anthony Katz, founder of Hyperice, shares his incredible journey from being a high school teacher with a passion for sports to building a global recovery brand used by some of the wor...

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532: How Eight Sleep Grew From $0 to $500M Enhancing YOUR Sleep - Matteo Franceschetti [VIDEO]

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531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story

531: In Retrospect - From Startup to Amazon: John Mackey on the Whole Foods Story

We're diving into another episode from the Foundr Archives to revisit our interview John Mackey, co-founder of Whole Foods. In this episode, John Mackey, co-founder and CEO of Whole Foods, shares the...

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530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

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In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares ...

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529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]

529: She Built a $100M+ Soda Brand From Her Home Kitchen | Allison Ellsworth [VIDEO]

In this episode, Allison Ellsworth, founder of Poppi, takes us through her incredible journey from humble beginnings at farmers markets to achieving national recognition with her modern soda brand. Al...

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528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

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