67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

67: The Secret to Getting Ridiculous Amounts of Press for Your Business with Scott Jordan of SCOTTeVEST

Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a lawyer at a startup and launched SCOTTeVEST– a travel clothier that specializes in multi-pocket clothing specifically built around the tech gear we all carry. That decision, fourteen years ago, was made based on a philosophy that has guided much of his entrepreneurial journey – anything worth doing is worth doing now. Scott Jordan’s first product, the eVest 1.0, has morphed into a full line of clothing for men and women and a company that has landed on Inc.’s Fastest Growing Companies List three consecutive years. With global sales exceeding $10 million and Board of Advisors that includes Steve Wozniak (yes, the Steve Wozniak) and Kenneth “Hap” Klopp (co-founder of North Face), SCOTTeVEST has traversed the startup desert and reached the land milk and money. In this interview you will learn: How to use the power of storytelling to sell a product no one's ever heard of The power of PR and spin, how to make the best out of a bad situation and come out on top What is controversy and why it isn't always a bad thing Answer to the question of whether or not you should bootstrap or go after investors The strategies that Scott used to get his name and his business on the map & much more!

Jaksot(585)

519: In Retrospect - Tony Robbins

519: In Retrospect - Tony Robbins

Today, we're going deep into the Foundr Podcast archive to bring back possibly one of my most memorable interviews with Tony Robbins, featured way back in episode 60 of the Foundr Podcast. Tony Robbi...

5 Heinä 202441min

518: The Craziest Stories

518: The Craziest Stories

I love a crazy story, and if you’re building a business, these stories will happen all the time. I’ve had a few myself, and it always makes me feel better when I hear from fellow founders who go thro...

28 Kesä 202429min

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

517: We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd

Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half ye...

21 Kesä 20241h 21min

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early...

14 Kesä 202432min

515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke

515: Building Yeezy with Kanye and Why He Left Adidas | Eric Liedtke

When Kanye calls you on a Sunday night, you pick up. That was Eric Liedtke’s life for years as the head of global brands at Adidas, where he was instrumental in building the Yeezy brand and scaling th...

8 Kesä 202454min

514: He Made $2.8M Getting People High | Nick Shackelford

514: He Made $2.8M Getting People High | Nick Shackelford

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when ...

31 Touko 202430min

513: Why Twitter Rejected His AI Tool | Alex Elias

513: Why Twitter Rejected His AI Tool | Alex Elias

When Alex Elias started Qloo, “artificial intelligence” was a dirty word. A decade later, Qloo is a pioneer in AI. Qloo is an AI decision-making platform that helps corporate clients predict audience ...

24 Touko 202456min

512: How Shay Mitchell Is Disrupting a $17B Industry

512: How Shay Mitchell Is Disrupting a $17B Industry

Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her ...

17 Touko 20241h

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