58: 1 Billion YouTube Views & Counting With Michelle Phan

58: 1 Billion YouTube Views & Counting With Michelle Phan

Michelle Phan wears many hats. Or more perhaps more aptly; lipstick hues. YouTube pioneer, mega brand boardroom heavyweight, company founder, creative director, global beauty queen. Phan has makeup tricks that will make your eyes pop. But the numbers behind her success could make them water. Approaching 8 million YouTube followers, 1.1 billion video views, and over 1 million subscribers to her online beauty community and sampling service, ipsy. Not bad for a 28-year-old who started touting the perfect pout online as a hobby during university. But don’t be mistaken, Phan’s success is not a story of luck but one of awesome internet savvy, authenticity and getting there first to opportunity. In this interview you will learn: How to develop fresh angles and stories that your audience will love Key tips on developing your own personal brand The importance of good storytelling, whether it's video, audio, or written How to stay creative and be constantly inspired What exactly YouTube is for marketers and the best way to utilise it & much more!

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Jaksot(706)

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

I am going to tell you about the dumbest thing I have done in 12 years of building Foundr. It is not a bad hire or a failed launch. It is something far more dangerous, because I did not even realise I...

14 Syys 11min

704: How One Pivot Turned My FAILING Startup Into a $300M Brand

704: How One Pivot Turned My FAILING Startup Into a $300M Brand

Mariam Naficy sold her first company for over $100 million in cash - two weeks before the Nasdaq crashed in 2000. Then she did something harder. She built Minted, a crowdsourced design marketplace her...

10 Syys 49min

703: (Solo) If I Had to Start Over in 2026, Here's How I'd Make My First $1M

703: (Solo) If I Had to Start Over in 2026, Here's How I'd Make My First $1M

If I lost everything tomorrow, the team, the audience, the network, here's the exact tactical playbook I'd use to build back to $1 million from scratch. If I lost everything tomorrow, the team, the a...

7 Syys 10min

702: Mark Cuban Calls Us His BEST Shark Tank Deal Ever ($200M+)

702: Mark Cuban Calls Us His BEST Shark Tank Deal Ever ($200M+)

Four childhood friends pooled $30,000 in a Chicago apartment to make wet wipes for men. Everyone told them dudes would never use them. Thirteen years later, Dude Wipes does close to $220 million in ...

3 Syys 1h 1min

701: Trieu Doubled His Brand To $200K/Month In 5 Months - Whilst Still Working Full Time

701: Trieu Doubled His Brand To $200K/Month In 5 Months - Whilst Still Working Full Time

Trieu became a dentist because he liked working with his hands and helping people - he got into UCSF's dental school as the very last student accepted, number 81 in a class of 81. Then the job started...

2 Syys 28min

700: (Solo) The Ambassador Strategy - How to get Famous People to Sell Your Brand for Free

700: (Solo) The Ambassador Strategy - How to get Famous People to Sell Your Brand for Free

I interviewed the founder of HexClad about a year ago. Cookware, pots and pans, not the sexiest category in the world. But their ambassador is Gordon Ramsay, one of the most famous chefs on the planet...

31 Elo 13min

699: A Pizza Oven Saved My Life - Then It Built a $100M Company

699: A Pizza Oven Saved My Life - Then It Built a $100M Company

Tom Gozney hit rock bottom with addiction at 21 and spent nearly a year in a South African rehab facility. What saved him back home wasn't a business plan - it was a brick oven he dug into his garde...

27 Elo 1h 13min

698: (Solo) She Worked 7 Hours a Day & Made Zero Sales - This Was The Fix

698: (Solo) She Worked 7 Hours a Day & Made Zero Sales - This Was The Fix

I got on a call recently with a founder in our community who had everything right. Amazing product, clear gap in the market, strong differentiators, all the boxes ticked. But she had no sales. So I as...

24 Elo 12min

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