55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

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503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom

From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom t...

15 Maalis 20241h 9min

502: Stop Sending Thank You Cards with Products | Anaita Sarkar

502: Stop Sending Thank You Cards with Products | Anaita Sarkar

Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nat...

8 Maalis 202440min

501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

501: Neil Patel Thinks Free Products Are the Best Marketing Tactic

Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing...

2 Maalis 202438min

500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA

500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA

Forgetting to hit record, the power going out, meeting heroes, and gaining friends. 500 episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of ...

23 Helmi 202443min

498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan

498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan

If Noah Kagan hadn’t gotten fired at Facebook, his stock would be worth millions. But he wouldn’t have it any other way. In his return to the podcast, Kagan and Nathan Chan commiserate over shared fou...

16 Helmi 20241h 5min

497: He Used AI to Gain 100K Followers in 30 Days | Domenic Ashburn AKA Mr. Grateful

497: He Used AI to Gain 100K Followers in 30 Days | Domenic Ashburn AKA Mr. Grateful

How do you go from zero to 100,000 followers in 30 days? By removing ego. After multiple failed business ideas, Domenic Ashburn ran an AI experiment to gain 100K social followers in 30 days. He did it...

9 Helmi 202444min

496: Outthink Amazon with AI | Melisa Vong

496: Outthink Amazon with AI | Melisa Vong

Whether you like it or not, your competitors use AI to sell on Amazon. Melisa Fong says don’t get left behind. Vong is a founder, mentor, and investor in multiple 6-figure and 7-figure ecommerce brand...

2 Helmi 202430min

495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja

495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja

Ronnie Teja has a strong personality, and he knows it. That’s why he’s not afraid to give his opinions on the state of SEO. Teja returns to the podcast to break down how to use SEO to gain traffic and...

30 Tammi 202438min

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