55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

55: Branding 101 and What it Means to Lose it All with Daymond John of Fubu

In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere. But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set. “Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today. In this episode you will learn: Marketing hacks to grow your business The key components of what makes a successful business How to bring confidence to the table when negotiating The importance of education and mentorship How to build an unwavering drive to succeed & much more!

Jaksot(584)

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)

Tony Fernandes turned a failing airline into a billion-dollar business and built AirAsia into one of the most recognized brands in Asia. In this interview, Tony explains how he bought AirAsia for ju...

13 Marras 202541min

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing

Think scarcity is just a marketing gimmick? Used properly, it’s one of the fastest ways to increase perceived value, build community, and grow sales—without racing to the bottom on discounts. In th...

11 Marras 202512min

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

603: He Built a $1B Beauty Brand Selling $1 Makeup | Joey Shamah

Joey Shamah built e.l.f. Cosmetics into a billion-dollar beauty brand by doing the exact opposite of every competitor in the industry. In this interview, the e.l.f. co-founder breaks down how he turn...

6 Marras 202551min

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

602: (Solo) What I Learned From Alex Hormozi’s $100M Book Launch

Everyone saw the headlines—but the real lessons from Alex Hormozi’s $100M book launch are in the planning, positioning, and pre-launch. In this episode, I break down the fundamentals you can lift s...

4 Marras 202513min

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway

Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder bre...

30 Loka 202557min

600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)

600: (Solo) How Founders Should Actually Use AI (Without Getting Lost)

AI is the biggest shift since the internet—and if you’re not using it daily as a founder, you’re falling behind. In this episode, I break down exactly how I use AI to think clearer, execute faster,...

28 Loka 202512min

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

599: They Rejected Her Idea, She Turned it into a BILLION Dollar Business | Suneera Madhani (Best of Foundr)

Suneera Madhani built Stax from an idea her employer rejected into a $1B fintech unicorn processing over $25B in payments. In this interview, the Stax co-founder shares how she went from selling c...

23 Loka 202540min

598: (Solo) Your Brand Is Not a Logo: Why Most Founders Get Stuck Before They Even Launch

598: (Solo) Your Brand Is Not a Logo: Why Most Founders Get Stuck Before They Even Launch

Think your “brand” is a logo, font, and color palette? That’s polish—not branding. Real ecommerce branding makes customers feel understood, builds instant trust, and increases conversions across your ...

21 Loka 20259min

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