32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

32: Creating Beer that No One Will Like & One of The Largest Breweries (Stone Brewing Co) in the US with Greg Koch

Greg Koch doesn’t care if you don’t like Stone Brewing’s Co.’s beer. Case in point, the label on a bottle of Arrogant Ale: This is an aggressive beer. You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory… Koch, Stone’s CEO and cofounder, insists that when he wrote that caption back in 1997 when they first released the beer, it wasn’t a marketing gimmick. He really didn’t want people who prefer “fizzy yellow beer” to buy this hoppy, high-alcohol monster without fair warning. Of course, he did have some fun with it, reveling in the mocking tone of the Arrogant Bastard. “That’s a tone of voice that I attribute to the beer and not to myself. Although maybe there is a little bit of me in there,” says Koch, who with partner Steve Wagner started in 1996 what would become one of the largest and most beloved craft breweries in the United States. That little bit of arrogance — although you might swap that descriptor out with optimism, passion, or persistence — is in large part what has made Stone the giant success it is today. Stone Brewing started early in the craft beer revolution, when the market had little interest in bitter, heavy brews, but Koch and Wagner had strong and unwavering opinions about good beer. When they decided to start their own brewery they knew they had to stick stubbornly to their ideals, and accept that some set of people would like it … or they wouldn’t. But they did, and as Americans came around to more aggressive flavor profiles in their beers (with Stone and other small breweries leading the charge), the Southern California-based operation grew rapidly, averaging 50 percent annual growth and ranking consistently as one of the country’s fastest-growing companies and best-reviewed breweries. In this interview you will learn: - Why Greg has never had to ever pay for advertisement for Stone Brewing Co - How to develop a cult following - Creating something that people truly want - What it means to follow your heart and create true art - The Stone Brewing story, and how it all started - Marketing copy 101 - & Much more! I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

Jaksot(573)

191: Best of Foundr: 4 Superstars on Investing, Sales, And Scaling Your Business (Foundr 5th Birthday Special Episode)

191: Best of Foundr: 4 Superstars on Investing, Sales, And Scaling Your Business (Foundr 5th Birthday Special Episode)

Welcome to our special “Best of Foundr” edition of the podcast! To celebrate Foundr’s 5th birthday, we put together a series of special edition podcast episodes that feature the best snippets from our most popular episodes. We pulled out the gems from each of your favorite interviews and compiled them into a three-week series of pure content gold. This is the second week of our three-part series. Last week, we heard from four successful entrepreneurs on how to build an epic online presence. This week we are focusing on investing, sales, and scaling your business. You will be learning from two masters of sales, Ben Chaib and Matthew Kimberley; from the shark himself, Robert Herjavec, on investing and scaling your business; and lastly from Mr. E-Myth himself, Michael Gerber, on setting your business up to scale. These are some of my personal favorites that have had a huge influence on how Foundr is run today! Enjoy listening to the best of the best!

21 Maalis 20181h 27min

190: Best of Foundr: 4 Superstars on Building An Epic Online Presence (Foundr 5th Birthday Special Episode)

190: Best of Foundr: 4 Superstars on Building An Epic Online Presence (Foundr 5th Birthday Special Episode)

Welcome to our special “Best of Foundr” edition of the podcast! To celebrate Foundr’s 5th birthday, we put together a series of special edition podcast episodes that feature the best snippets from our most popular episodes. We pulled out the gems from each of your favorite interviews and compiled them into a three-week series of pure content gold. This week we are focusing on how to create an online presence with content marketing and Instagram. We are featuring some serious advice from our conversations with Gretta Rose van Riel, queen of Instagram and Influencer marketing; Darren Rowse, the OG of the blogging world; Deonna Monique, Instagram millionaire; and content king Derek Flanzraich, founder of Greatist. Enjoy listening to the best of the best! Key Takeaways The influencer marketing strategies behind Gretta van Riel’s multimillion-dollar ecommerce brands How to build a successful content-based business with Darren Rowse The branding and traffic strategies behind Greatist’s massive success How to use Instagram to generate millions of dollars in your niche with Deonna Monique

14 Maalis 20181h 14min

189: Foundr Community Member Shifts His Business Into High Gear With Help From Mentors [Foundr’s 5th Birthday Special Episode]

189: Foundr Community Member Shifts His Business Into High Gear With Help From Mentors [Foundr’s 5th Birthday Special Episode]

Welcome to Foundr's fifth birthday celebration! Over the past five years, we’ve been blessed to interact with an awesome community of passionate entrepreneurs who are making it happen and turning their dreams into reality. We want to honor these inspiring entrepreneurs in our community by sharing their stories and highlighting their successes. In today's special episode, we talk with Austin Peterson, a rising entrepreneur who is working in the trenches daily to build his vintage truck restoration business Black Dog Traders. Austin reached out to me for advice in early 2017, and it's been amazing to watch him build his business to new heights. In this episode, we're airing a one-on-one coaching session with Austin and mentor David Brim, founder of Tomcar Australia, who is helping him take his business to the next level. In this episode, get the inside scoop on the advice that is helping Peterson optimize his production, streamline his processes, and continue to scale his company in the coming year. Well done Austin! We look forward to your continued success! Key Takeaways: David Brim’s advice on how to optimize production and streamline processes How Tomcar acquires leads and funnels them through its sales process Why offering too many product options can hinder a sale When and how to outsource to speed up your results

7 Maalis 20181h 1min

188: Stop Trying And Start Crushing It: Our In-Depth Interview With Gary Vee

188: Stop Trying And Start Crushing It: Our In-Depth Interview With Gary Vee

“I’m not crippled with being perfect. I’m crippled with not doing,” Gary Vaynerchuk says, and that about sums up the philosophy that propels him ahead in life and business—avoiding hesitation and seizing the moment at all costs. To many, Vaynerchuck (aka Gary Vee) needs no introduction. He’s a serial entrepreneur, four-time New York Times-bestselling author, venture capitalist, popular podcast host, and sought-after public speaker serving an audience of millions. And he's showing no signs of slowing down. How does this guy accomplish so much? Vaynerchuk doesn’t agonize or hesitate when starting something new. He dives in voraciously, working his tail off and learning as he goes. He also never aspires to "have it all." Too often, entrepreneurs strive for some lofty material goal as the finish line, but for Vaynerchuk, having it all begins on the first day we embark on our entrepreneurial journeys. The reward is in the process itself. In this interview, Vaynerchuk shares tidbits from his new book Crushing It! (an updated version of his 2009 bestseller), unpacks epic branding and marketing tips that have led to his success, and reveals his personal philosophy on GSD. Gary Vee wants aspiring entrepreneurs to crush it with him. Are you on board? Listen in and get inspired. Key Takeaways What it really means to “have it all,” and why you may already have it Why trying instead of doing leads to stagnation Why all businesses need to be media producers, regardless of their business models Insights on the personal vs. professional brand debate and how to decide what's best for you Why omni-channel branding draws more people to your company

28 Helmi 201827min

187: Fighting Global Poverty by Breaking Entrepreneurial Rules, With Jacqueline Novogratz of Acumen

187: Fighting Global Poverty by Breaking Entrepreneurial Rules, With Jacqueline Novogratz of Acumen

Key Takeaways - Acumen's trailblazing vision on global poverty eradication - Why it's better to invest in people first, then ideas - The companies Acumen has invested in and the depth of impact they have made - Key advice from Novogratz to anyone interested in pursuing social entrepreneurship

21 Helmi 201837min

185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

Melody McCloskey is the founder of StyleSeat, a San Francisco-based SaaS company that has raised $40 million in funding, powers billions in transactions and is recognized in 82% of American cities. StyleSeat provides tools for beauty professionals, which lets them run their entire business with just one piece of software. If StyleSeat sounds like your typical booming, industry-disrupting tech startup, don't be fooled. McCloskey is dedicated to running her company in very atypical ways, and in today's interview, she shares how bucking Silicon Valley norms can help you achieve tremendous success—on your own terms. For example, her startup is led overwhelmingly by women, a rarity in an industry with persistent gender gaps. The company has also chosen to stop raising money, and without a marketing or sales team, it barely invests in marketing. McCloskey loves what she does and her business decisions are not solely driven by a pursuit of revenue and growth like many of her peers. Her goal is to empower female business owners with amazing products so they can do what they love as well. When they win, she wins. Check out the interview to learn McCloskey's unique approaches to funding, growth, and staffing, along with other priceless lessons. Key Takeaways Why McCloskey, against popular opinion, is not interested in raising any more money The primary engine behind StyleSeat's exponential growth Why the startup walked away from a billion-dollar business model Why McCloskey keeps her team smaller than most comparable startups

8 Helmi 201836min

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

Unlike most entrepreneurs, Ajit Nawalkha doesn't focus on profit, revenue, sales, or customer surveys to grow his company. He's also been known to abandon some of his products, even when they're highly profitable, if they don't align with his vision. An unconventional approach, to be sure, but his personal development school Mindvalley has more than 3 million students and counting. So what does Nawalkha focus on? His mission is to create life-changing experiences for his customers, and does so by bringing them instruction from some of the most powerful speakers of our time. Nawalkha’s main goal is not to develop products, but to create "heart-centered experiences." And he believes this is the key to Mindvalley’s success in its quest to move their business—and all of humanity—forward. In this unique interview, you will learn exactly how Mindvalley creates these amazing client experiences, and its unconventional philosophy for measuring success. Nawalkha and Mindvalley have risen to the top by focusing not on conventional indicators of growth, but on making the world a better place—one client experience at a time. Key Takeaways How Mindvalley validates its products and finds out what its customers want (without using surveys) Mindvalley’s secret sauce to creating amazing experiences for its clients What many new entrepreneurs get wrong that limits their ability to grow and scale How Mindvalley measures success (it has nothing to do with revenue and churn rate)

31 Tammi 201848min

183: Husband-and-Wife Founders Share Two Decade's Worth of Game-Changing Entrepreneurial Advice

183: Husband-and-Wife Founders Share Two Decade's Worth of Game-Changing Entrepreneurial Advice

Key Takeaways Lessons learned from more than 20 years of experience as entrepreneurs The defining action that tripled their conversions and led to the sale of their first company The one marketing strategy that has allowed them to massively scale their business (it has nothing to do with social media or advertising) How to hire trusted C-level executives to take the load off your shoulders as you grow

24 Tammi 20181h 2min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-rahapodi
mimmit-sijoittaa
ostan-asuntoja-podcast
pomojen-suusta
rss-seuraava-potilas
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
rss-porssipuhetta
rss-lahtijat
rss-bisnesta-bebeja
rss-sisalto-kuntoon
rss-paasipodi
leadcast
sijoitusovi-podcast
rss-rahamania
jahtaa-unelmiasi
rss-ammattipodcast
rss-turvacast