13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

13: How Houzz Built a Community of 450,000 active professionals and 25M Unique Visitors a Month with Adi Tatarko

Adi Tatarko, co-founder of online home design platform Houzz, began her journey by purchasing her dream home built in 1955 – a fixer-upper – and then setting about renovating it. “Unfortunately the process itself wasn't so dreamy… it was pretty much a nightmare,” Tatarko says. “So we ended up building Houzz in order to make the whole process better.” The cliché holds – a picture paints a thousand words – and in order to best communicate the vision of their dream home to their architect, Tatarko and her husband Alon Cohen started a humble website displaying images of home interiors. It was Silicon Valley, 2009. In that environment, the journey from personal project to company is a natural progression. They created an online platform to showcase the work of architects, so home renovators could access endless images to inspire the vision of their own dream home. The couple then asked local Bay Area architects to upload their portfolios. Their initial community was made up from “twenty local homeowners, mainly our friends, and a group of professionals from the Bay Area.” What started as a trickle of design portfolios soon became a flood. Tatarko is a veteran of the tech startup space and this comes across in her delivery. A sharp and articulate businessperson, Tatarko coolly communicates a vision splendid for the company. “We really wanted to help people learn more about the [remodeling] process, about design, about what's possible, and about different materials to help them make the right decision. And help them be more knowledgeable when they start their project.” Now Houzz is an online hub that not only hosts a plethora of images but displays the portfolios of “450,000 active professionals from all over the world” and receives 25 million monthly unique visitors. In five years, the site has become the biggest residential remodeling community online. In this interview you will learn: -What it takes to create and build massive community -Startup 101 product development tactics that helped Houzz grow so fast -Challenges faced that Adi had as an entrepreneur -Investing and how to know when you need an investor -The key mindsets to building a successful startup I Need Your Help! If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people! Leave a review for the Foundr Podcast!

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188: Stop Trying And Start Crushing It: Our In-Depth Interview With Gary Vee

188: Stop Trying And Start Crushing It: Our In-Depth Interview With Gary Vee

“I’m not crippled with being perfect. I’m crippled with not doing,” Gary Vaynerchuk says, and that about sums up the philosophy that propels him ahead in life and business—avoiding hesitation and seiz...

28 Helmi 201827min

187: Fighting Global Poverty by Breaking Entrepreneurial Rules, With Jacqueline Novogratz of Acumen

187: Fighting Global Poverty by Breaking Entrepreneurial Rules, With Jacqueline Novogratz of Acumen

Key Takeaways - Acumen's trailblazing vision on global poverty eradication - Why it's better to invest in people first, then ideas - The companies Acumen has invested in and the depth of impact they h...

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185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

185: How Defying Silicon Valley Culture Landed 400K Clients, with Melody McCloskey of StyleSeat

Melody McCloskey is the founder of StyleSeat, a San Francisco-based SaaS company that has raised $40 million in funding, powers billions in transactions and is recognized in 82% of American cities. St...

8 Helmi 201836min

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

184: The Unconventional Approach That Built an Online Education Empire of 3M Students, With Ajit Nawalkha of Mindvalley

Unlike most entrepreneurs, Ajit Nawalkha doesn't focus on profit, revenue, sales, or customer surveys to grow his company. He's also been known to abandon some of his products, even when they're highl...

31 Tammi 201848min

183: Husband-and-Wife Founders Share Two Decade's Worth of Game-Changing Entrepreneurial Advice

183: Husband-and-Wife Founders Share Two Decade's Worth of Game-Changing Entrepreneurial Advice

Key Takeaways Lessons learned from more than 20 years of experience as entrepreneurs The defining action that tripled their conversions and led to the sale of their first company The one marketing ...

24 Tammi 20181h 2min

182: Eric Ries on Pioneering the Lean Startup Movement and How to Grow Any Company to Scale

182: Eric Ries on Pioneering the Lean Startup Movement and How to Grow Any Company to Scale

Key Takeaways The hard-earned lessons Ries learned that ultimately led to the creation of his renowned book, The Lean Startup, and ushered in a worldwide movement How to hire and assign managers suc...

18 Tammi 201836min

181: Running a 7-Figure Business On 5.5 Hours a Day, With Ari Meisel of Less Doing

181: Running a 7-Figure Business On 5.5 Hours a Day, With Ari Meisel of Less Doing

Entrepreneurs find inspiration in all sorts of places. But for Ari Meisel, founder, bestselling author, and productivity expert, desperation was the driving force behind the launch of his successful c...

11 Tammi 201857min

180: How a Made-Up Idea for a Business Became the Second-Largest Expense Reporting Company, with Expensify’s David Barrett

180: How a Made-Up Idea for a Business Became the Second-Largest Expense Reporting Company, with Expensify’s David Barrett

What if you could stumble upon a game-changing idea without spending time and money on validation, industry research, or prototypes? And then grow this idea into the second largest company in your nic...

3 Tammi 201845min

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