Think you know what consumers want? Think again.
The McKinsey Podcast25 Heinä 2024

Think you know what consumers want? Think again.

Consumers say they want experiences over goods. As always, they are looking to get the most value for their dollar. Even when it comes to sustainably produced products and services, the price must be right. On this episode of The McKinsey Podcast, McKinsey senior partner Sajal Kohli speaks with editorial director Roberta Fusaro and outlines recent research on today’s consumer: who they are, what they’re buying, and where they purchase - plus the influence of the East.

In our second segment, from our CEO Insights series, McKinsey senior partner Joydeep Sengupta explains how the best CEOs use storytelling as a way to build energy, excitement, and inclusion in their organizations.

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Jaksot(100)

Is progress behind us, or is ‘plenty’ still possible?

Is progress behind us, or is ‘plenty’ still possible?

Over the past 100 years, humanity has made stunning advances: longer lives, higher incomes, and billions of people lifted out of poverty. Much of that progress remains uneven and incomplete, however. ...

10 Syys 10min

Made in America, again? Rethinking US manufacturing resilience

Made in America, again? Rethinking US manufacturing resilience

Geopolitical fragmentation, the rise of AI, and growing concern about supply chain resilience are putting US manufacturing back in the spotlight. But strengthening America’s industrial base isn’t simp...

3 Syys 25min

 Consumers don’t trust AI advice. They turn to it anyway.

Consumers don’t trust AI advice. They turn to it anyway.

Shoppers are awash in product recommendations. But do they trust them? “We found significant skepticism around algorithm-driven channels like social media, and in particular generative AI, where the t...

27 Elo 21min

Earning and sustaining trust in the age of AI

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20 Elo 23min

How premium leisure travel is rewriting airline economics

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Window or aisle? These days, if you’re at the front of the plane, you don’t have to choose: “Everything is about having direct aisle access from every seat,” says Steve Saxon, coleader of McKinsey’s T...

13 Elo 24min

Are you settling for a “B+" life?

Are you settling for a “B+" life?

Do you feel stuck in the career you have? Suzy Welch, an NYU professor and author of Becoming You: The Proven Method for Crafting Your Authentic Life and Career (HarperCollins Publishers, May 2025), h...

6 Elo 23min

The new advantage in the age of AI: Building in the real world

The new advantage in the age of AI: Building in the real world

The next era of value creation may be defined less by digital innovation alone and more by the ability to build, operate, and scale physical assets. On this episode of The McKinsey Podcast, co-CEO of...

30 Heinä 25min

The human advantage in an AI economy

The human advantage in an AI economy

Could AI transformation be exhausting humans rather than optimizing their performance? As artificial intelligence transforms how we work, organizations face a new challenge: ensuring people have the b...

23 Heinä 22min

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