The GaryVee Audio Experience3 Marras 2014

Virtual Reality, Content Creation, and No Excuses

#QOTD: Let me know what the next 3-5 years look like for your business. What do you have planned? What are you looking to accomplish?

Micro-Content is the idea of making content specific to the context of a platform. It's the idea of utilizing videos and pictures, quotes, and written words that work specifically for the multitude of platforms that exist (Facebook, Instagram, Twitter, Vine, Pinterest, Snapchat, etc) -- which if I might add, was the context behind my latest book, Jab, Jab, Jab, Right Hook ;)

So, how do you make good micro-content? First of all, content is subjective. It depends on the viewer and why they're in particular place at a particular point in time. I understand that a 40 year old woman will have a different mindset when she's on Pinterest vs. Facebook. Does she have intent to shop (Pinterest) or is she just catching up with her world (Facebook)? That's how you need to focus on your story-telling strategy. You need to be mindful of the psychology behind the user's intent and the nuances of the platform.

When creating micro-content, or content in general, you also need to respect the user and their tendencies. Of course you want to sell your products, but you need to portray them in way that's more compelling to the viewer. You need to shape it their interests and lifestyle. There are plenty of targeting strategies out there, and there's no one way to execute. The only things you can hone in on while forming your strategy are:

1. Respecting the audience

2. Respecting the platform

3. Making your agenda fall third to #1 & #2

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(3577)

The #1 Secret Ingredient to Growing Your Business

In this episode of The GaryVee Audio Experience, I sit down with Bobby Bones to talk about why AI is likely the best thing that's ever happened to you. I share the PK framework, Passion and Knowledge,...

6 Elo 42min

The #1 Way to "Make The Most Out Of It"

In this episode of The GaryVee Audio Experience, I sit down with Guy Kawasaki on his Remarkable People podcast to talk about the discipline of staying in your pocket and only speaking about what you k...

5 Elo 40min

How To Say No, Communication Techniques & Branding | #AskGaryVee 335

In this episode of The GaryVee Audio Experience, I answer a batch of listener questions on the AskGaryVee show. I share why saying no requires kind candor, compassionate delivery, and explanatory note...

4 Elo 32min

31 Minutes to Silence Your Negative Thoughts Forever | Tea With GaryVee Special

Today’s episode is an all-time clip. I don’t know if there is a more powerful clip that I’ve ever put out and I hope you can sit down and really let this soak in. Please understand that your negative ...

3 Elo 28min

Just Close Your Eyes Until You're 29.

In this episode of The GaryVee Audio Experience, I talk about why you should just close your eyes until you're 29. I share why nobody cares about your excuses, why your need of things is killing you, ...

2 Elo 2min

What Nobody is Telling You...

In this episode of The GaryVee Audio Experience, I talk about why you're not lost in life, you're just early in the process. I share why the biggest reason you don't know what you want to do is you ha...

1 Elo 2min

How One Piece of Content Can Completely Change Your Life

In this episode of Tea with GaryVee, I take questions live from viewers and talk about why the more separated you are in a family business, the more together you'll be. I share why the audience (not y...

31 Heinä 1h 2min

Why Live Streaming has Taken Over 2026

In this episode of The GaryVee Audio Experience, I sit down with John and Jordy on TBPN to talk about how I don't let my audacity or my financial situation dictate my observations of the consumer — an...

30 Heinä 32min