Shifting Ad Budgets to Digital Video

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.

Jaksot(3444)

The Harsh Truth About Modern Marketing (And Why You're Still Losing Attention) | GaryVee Elevate Event Throwback Keynote

The Harsh Truth About Modern Marketing (And Why You're Still Losing Attention) | GaryVee Elevate Event Throwback Keynote

In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today’s world:🎯 It’s not about who’s got the best product.📲 It’s about...

24 Huhti 202541min

The Marketing Unlock That Actually Works in 2025 | GaryVee Elevate Event Throwback Q&A

The Marketing Unlock That Actually Works in 2025 | GaryVee Elevate Event Throwback Q&A

📍 From the ELEVATE 2017 Conference in Copenhagen, Denmark📆 Recorded in 2017, more relevant than ever in 2025We’re living in an era where attention is everything, and yet so many people are still sle...

23 Huhti 202559min

Social Media Changed Everything. Are You Still in Denial? | GaryVee Keynote

Social Media Changed Everything. Are You Still in Denial? | GaryVee Keynote

💥 Social Media Changed Everything. Are You Still in Denial?This is the full keynote and Q&A from my 2022 talk at the NAHREP conference in San Diego — and honestly, it hits harder now than it did back...

22 Huhti 202539min

MicroVee: How to Balance Your Main Gig and Your Side Hustle | GaryVee Advice

MicroVee: How to Balance Your Main Gig and Your Side Hustle | GaryVee Advice

If you’re trying to turn your side hustle into your main thing but feel stuck, overwhelmed, or just plain exhausted… this one’s for you.Destiny’s been grinding—working a full-time 9-to-5 while buildin...

21 Huhti 202511min

MicroVee: Why Linkedin Is Crucial in 2025 | GaryVee Keynote

MicroVee: Why Linkedin Is Crucial in 2025 | GaryVee Keynote

If you’re still sleeping on LinkedIn in 2025, this is your wake-up call 🚨I’ve been shouting this for a while — the amount of organic reach and business opportunity on LinkedIn right now is insane. In...

20 Huhti 202513min

MicroVee: Which social media platform is right FOR YOU? |GaryVee Podcast Moment

MicroVee: Which social media platform is right FOR YOU? |GaryVee Podcast Moment

If I were starting from scratch in 2024, here’s exactly how I’d approach social media marketing 💡There’s so much confusion right now around what platforms to focus on — especially for beginners. In t...

19 Huhti 202510min

AI Won’t Replace You—Unless You Let It | Tea with GaryVee Ep. 73

AI Won’t Replace You—Unless You Let It | Tea with GaryVee Ep. 73

This Tea episode was wild—in the best way possible. I went deep with a bunch of callers on everything from building personal brands to battling imposter syndrome, choosing between buying a house or op...

18 Huhti 20251h 9min

MicroVee: How to Turn Viral Content Into Sales — Marketing Framework For 2025 | 4Ds Business Consultation

MicroVee: How to Turn Viral Content Into Sales — Marketing Framework For 2025 | 4Ds Business Consultation

2025 is here, and the game has changed 🧠📱In this episode, I go deep on one of the biggest missed opportunities in marketing today: turning viral content into actual conversions. Just because somethi...

17 Huhti 20256min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
ostan-asuntoja-podcast
juristipodi
rss-seuraava-potilas
pomojen-suusta
taloudellinen-mielenrauha
rss-sami-miettinen-neuvottelija
leadcast
yrittaja
rss-lahtijat
rss-myyntikoulu
rss-sisalto-kuntoon
oppimisen-psykologia
rss-h-asselmoilanen
rss-bisnespaiva
rss-paasipodi