Shifting Ad Budgets to Digital Video

Shifting Ad Budgets to Digital Video

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production and then 90/95% on the distribution. Of that 95% of allocated budget, they just end up pounding the users with right hooks and wind up pissing them off.

So what does online video mean to most people? It's the pre-rolls on YouTube where people end up tabbing out and don't end up consuming the content. OR, they're going to sites like ESPN.com and getting pounded by 30 second videos that waste OUR time, which I'm sure pisses most of us off.

What I'm most worried about when I hear about these allocations is that I actually like live TV commercials better than the online videos that end up blocking the users from what they actually want to do or see. As I've stressed a million times before, this comes down to providing VALUE.

So when I hear these notions versus what I know the practitioners are actually doing, it bothers me because I know that they're spending their budgeted dollars on video that is annoying customers. They end up putting these videos in places where the consumer doesn't want it, versus putting a larger percentage of the money on making better quality content and putting it in places where people actually want to consume it -- such as in native Facebook dark posts, where the user has the option to view or not.

In theory, it's great that traditional dollars are moving to digital but unfortunately people continue to misplay it because they're not focusing on providing actual VALUE.

Jaksot(3445)

GaryVee's Thoughts on Standing Out, Validation, and the Importance of Patience

GaryVee's Thoughts on Standing Out, Validation, and the Importance of Patience

Standing out in the crowded digital world is harder than ever. With AI making content creation easier, the real challenge is staying authentic without "selling out."In this episode, I break down what ...

26 Helmi 202512min

20 Minutes of Business Advice for First Time Entrepreneurs

20 Minutes of Business Advice for First Time Entrepreneurs

🔥 How to Start a Business (Even If You Think You Can’t)Starting a business? You need to hear this. In this episode, I break down the best way to start—from working for someone in your industry to mak...

25 Helmi 202519min

Social Media Is In The Past — Welcome To Interest Media | LinkedIn Premium Livestream Q&A

Social Media Is In The Past — Welcome To Interest Media | LinkedIn Premium Livestream Q&A

The way we use social media is changing FAST, and if you’re not keeping up, you’re falling behind. In this episode, Im sharing a Q&A I did with LinkedIn Premium users on a live stream! I explain why w...

21 Helmi 202542min

The Fastest Way to Scale Your Side Hustle with No Budget | Tea with GaryVee Ep. 66

The Fastest Way to Scale Your Side Hustle with No Budget | Tea with GaryVee Ep. 66

On today's podcast, I'm sharing Episode 66 of Tea with GaryVee! Too many entrepreneurs get stuck between long-term brand building and the need for immediate revenue—so how do you balance both? In this...

19 Helmi 202528min

The Truth About Personal Branding (Nobody Talks About This)

The Truth About Personal Branding (Nobody Talks About This)

You can’t build a successful career if you don’t understand yourself first. That’s why self-awareness is just as important as business strategy.In this episode, I dive deep into:🔹 Why mindset is the ...

17 Helmi 202510min

L.O.V.E. Your Work | The Key to Beating Burnout and Staying Passionate

L.O.V.E. Your Work | The Key to Beating Burnout and Staying Passionate

Too many young professionals are obsessed with "burnout," but here’s the truth—if you love what you do, you can’t burn out. In this episode, I break down the real framework for success in your 20s:💡 ...

14 Helmi 20255min

Codie Sanchez | The Secret to Making Millions Without Starting From Scratch

Codie Sanchez | The Secret to Making Millions Without Starting From Scratch

In this episode of The GaryVee Audio Experience, I sit down with Codie Sanchez, entrepreneur, and investor. After managing billions in assets on Wall Street, she broke free to build wealth by buying s...

11 Helmi 202540min

Lessons from 40+ Years of Entrepreneurship | Ilana Golan

Lessons from 40+ Years of Entrepreneurship | Ilana Golan

🔥 In this episode ofThe GaryVee Audio Experience, I sit down withIlana Golan, host of the Leap Academy podcast for a deep dive into the journey of entrepreneurship, personal branding, and the mindset...

10 Helmi 202546min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
ostan-asuntoja-podcast
rss-rahamania
juristipodi
taloudellinen-mielenrauha
rss-sami-miettinen-neuvottelija
pomojen-suusta
rss-seuraava-potilas
leadcast
yrittaja
rss-startup-ministerio
rss-paasipodi
rss-draivi
rss-rikasta-elamaa
rss-markkinointitrippi
rss-bisnespaiva
rss-set-for-life-sijoita-ja-vaurastu