How De Soi Built a Brand in a Category No One Believed In
Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI framework.For more on De Soi and show notes click here. Sub...
13 Tammi 48min
How a Party Side Hustle Became a Six-Figure Brand
Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, a...
8 Tammi 32min
Stop Competing on Features: Reimagine Your Entire Product Category Instead
Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy.For more on ...
6 Tammi 33min
Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak
How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.For more on Ergatta and show notes click here Subscribe and watch Shopi...
1 Tammi 30min
The Unlikely Path That Built Our 7-Figure Coffee Brand
Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business.For more on Canyon coffee cli...
30 Joulu 202546min
How This Footwear Founder Turned 5 Years of R&D Into 300% Growth
How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back.For more on Scarlett Chase and show notes click here Subscrib...
25 Joulu 202539min
Build a 7-Figure Business by Providing Your Most Priceless Product for Free
Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community...
23 Joulu 202534min
The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers.For more on Elix and show notes click here Subscribe and watc...
18 Joulu 202541min
