Why we buy what we buy - Richard Shotton
Uncensored CMO16 Joulu 2019

Why we buy what we buy - Richard Shotton

Richard is author of the No.1 Marketing Book The Choice Factory which was the winner of BBH’s World Cup of Advertising books in 2018 beating some industry heavy-weights. Richard has 20 years of experience in Advertising planning, market research and behavioural science and last year made the big leap to set up a consultancy following the success of his book.

In this episode

  • How he ended up writing the best-selling marketing book of 2019
  • Why behavioural science should matter to every marketer
  • Why rhyming phrases are not just more memorably but also more believable too
  • How the decline in CMO & agency tenure is impacting on long term effectiveness
  • How our own experience impacts on our perceptions (the false consensus effect)
  • The impact of social proof on sales and how to use it
  • Why you’ll spend less on a night out when paying cash
  • How making something easy is a huge competitive advantage
  • Why branded glasses make beer taste better and worth more
  • Why a 4.5* review beats a 5* review (the pratfall effect)
  • How many of the best ideas happened by accident but were

Follow me:

Twitter | @uncensoredCMO

LinkedIn

Get in touch:
Website | www.uncensoredcmo.com

Email | jon@uncensoredcmo.com

Follow Richard:

Twitter | @rshotton

The Choice Factory

Jaksot(261)

Scott Galloway vs Rory Sutherland - is the era of brand over?

Scott Galloway vs Rory Sutherland - is the era of brand over?

In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead...

30 Huhti 202544min

Who killed Duo? How Duolingo built a brand on entertainment

Who killed Duo? How Duolingo built a brand on entertainment

Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to build truly entertaining brands.Fresh off their SXSW ...

23 Huhti 202553min

Dan Ariely: the hidden forces that shape your customers' decisions

Dan Ariely: the hidden forces that shape your customers' decisions

In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can ...

16 Huhti 20251h 19min

Rory Sutherland on why marketing is the answer to economic growth

Rory Sutherland on why marketing is the answer to economic growth

Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s bigge...

9 Huhti 202551min

Prof G on AI eating itself, social media rage & the end of the CMO

Prof G on AI eating itself, social media rage & the end of the CMO

Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof...

2 Huhti 202557min

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM

Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI...

31 Maalis 202535min

Forbes guide to being an influential CMO - Seth Matlins

Forbes guide to being an influential CMO - Seth Matlins

Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO S...

26 Maalis 202550min

Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis

Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis

Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of C...

19 Maalis 202547min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
herrasmieshakkerit
ostan-asuntoja-podcast
rss-rahamania
rss-lahtijat
rahapuhetta
rss-sami-miettinen-neuvottelija
rss-doulapodi
rss-paasipodi
yrittaja
hyva-paha-johtaminen
juristipodi
rss-sisalto-kuntoon
rss-seuraava-potilas
pomojen-suusta
seminuoret-sijoittajat
rss-porssipuhetta