The case for influencers - Arron Shepherd
Uncensored CMO16 Joulu 2019

The case for influencers - Arron Shepherd

Arron is co-founder of The Goat Agency which is the fastest-growing agency in Europe and one of the most successful influencer agencies in the World. He and his co-founders set up the agency 4 years ago with their own money and now employ 130 people around the world and manage around 90 social media campaigns at any one time. Arron has a wonderful personal story and a very compelling pitch for his agency.

In this episode

  • Arron’s entrepreneurial roots and creating something out of nothing
  • The fear of not trying is much greater than the fear of failure
  • Why more people should realise how hard being an entrepreneur is
  • How they generated 2,000 responses from a £10 investment in their first influencer
  • What you do when 80% of influencer campaigns don’t work
  • Why Arron loves the procurement department and he proves the return on investment of an influencer campaign
  • The benefit of having no experience in your sector
  • The importance of recruiting talent without experience
  • How an influencer campaign can make your TV campaign more impactful
  • How Content & Collaboration are the key to any campaign including B2B
  • Arron’s vision to build the world’s largest creative agency
  • Arron reveals his secret new diet


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Arron Shepherd

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