How YouTube built the creator economy and how brands are still missing out - Pedro Pina, YouTube
Pedro Pina, VP of YouTube for Europe, the Middle East and Africa, joins us to explore how YouTube helped create the creator economy and why so many brands are still failing to take full advantage of i...
22 Heinä 0s
The creative revolution inside the worlds most dull category - Novartis CMO, Gail Horwood
Novartis CMO Gail Horwood joins Janet Balis, Managing Director & Senior Partner at BCG, to explore how one of the world's largest pharmaceutical companies is redefining healthcare marketing.Fresh from...
20 Heinä 0s
Why creativity matters more than ever in the age of AI - Adobe CMO, Lara Balazs
Lara Balazs, CMO of Adobe, joins us to discuss what it takes to lead one of the world's most influential creative brands through a period of enormous change.From Adobe's presence at Cannes to the rapi...
15 Heinä 41min
OpenAI on what every CMO needs to know about AI with BCG
In this episode, Mark Abraham, Managing Director and Senior Partner at BCG, joins Elke Karskens, Head of International Marketing at OpenAI to explore how AI is already transforming marketing and what'...
13 Heinä 41min
Byron Sharp vs Mark Ritson - 5 big marketing truths we agree on
For years, Mark Ritson and Byron Sharp have been two of the most influential and most opinionated voices in marketing. They've challenged each other's ideas, debated strategy, and helped shape how an ...
8 Heinä 1h 26min
The Google approach to marketing in the age of AI (with Google and BCG)
In this episode, Josh Spanier from Google and Lauren Wiener from BCG join us to discuss how AI is transforming marketing, organisations, and the role of the CMO. From navigating the AI hype cycle to b...
6 Heinä 46min
The Startling Power of Surprise with Adam Morgan
Adam Morgan, founder of eatbigfish and co-creator of The Cost of Dull, joins us to explore why surprise is one of the most powerful tools available to marketers. Drawing on new research unveiled at Ca...
1 Heinä 45min
The real 4 P's of the CMO with Susan O'Brien (Just Eat)
Suso O'Brien, former CMO of Just Eat, joins us to discuss what the role of the modern CMO really looks like. Drawing on her experience helping scale Just Eat and the findings from a new CMO survey con...
24 Kesä 58min
