How a great culture led to creativity at KFC - Meghan Farren, KFC CMO
Uncensored CMO13 Syys 2022

How a great culture led to creativity at KFC - Meghan Farren, KFC CMO

Meghan Farren spent 10 years at KFC UK, spending the last 5 as CMO. What does it take to run a marketing department of one of the biggest consumer brands? What do you do when you run out of chicken as a fast food chicken joint? How do you change your strapline when it involves licking fingers during a global pandemic? And how a strong culture is pivotal for all this creativity to happen.

What we covered in this episode

  • Going back to KFC after a year - back to school vibe
  • The realness of working in a KFC restaurant
  • Research vs real world experience
  • How Meg got into marketing in the first place
  • From finance to marketing
  • How to transition industry
  • Experience vs action and impostor syndrome
  • How to nail a new job
  • Importance of culture
  • Hiring the best talent
  • Being close to the customer
  • Marketing week brand of the year
  • Power of consistency
  • The FCK campaign
  • How taking a big risk can pay off
  • How humour in a crisis can help
  • KFC’s many distinctive assets
  • How to do brand innovation well
  • Advice for aspiring CMOs

Jaksot(254)

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard, Uncommon Studio's co-founder and Creative Director is back, and the mic is hotter than ever. We're tackling why Uncommon is pushing the boundaries of out of home, including the divisive ...

19 Marras 20251h

Gary Vee on the most undervalued and overvalued media

Gary Vee on the most undervalued and overvalued media

Entrepreneur, investor, and VaynerMedia CEO Gary Vaynerchuk joins us from Wine Library to share his unfiltered take on marketing in 2025. We cover everything from spotting consumer trends to staying a...

12 Marras 202554min

Unreasonable Marketing - lessons from the creator of the world’s #1 restaurant - Will Guidara

Unreasonable Marketing - lessons from the creator of the world’s #1 restaurant - Will Guidara

Will Guidara is the author of Unreasonable Hospitality and co-founder of the world’s #1 restaurant, Eleven Madison Park. He joins us to share how lessons from hospitality can be a huge competitive adv...

5 Marras 20251h 12min

From Tech founder to solving the social media addiction crisis - Jess Butcher

From Tech founder to solving the social media addiction crisis - Jess Butcher

Jess Butcher MBE has built a career at the intersection of technology and consumer behaviour. She co-founded AR pioneer Blippar and has since turned her attention to a growing issue: how AI and social...

29 Loka 202558min

American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers

American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers

Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year; Sydney Sweeney for American Eagle. Craig reveals what really happened, wh...

22 Loka 202543min

David Droga: My greatest lessons from 37 years in advertising

David Droga: My greatest lessons from 37 years in advertising

After an illustrious 37-year career in advertising, legend David Droga is stepping down as CEO of Accenture Song and retiring. Under his leadership, Song grew 8% to $20 billion in FY25, up from $19 bi...

15 Loka 20251h 11min

The behavioural hacks that create $Billion brands - Richard Shotton

The behavioural hacks that create $Billion brands - Richard Shotton

Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world’s most iconic brands. From Guinness’ 119.5 sec...

8 Loka 20251h 5min

70 Years of TV Advertising - why it works & the best ads of all time - Carolyn McCall, ITV

70 Years of TV Advertising - why it works & the best ads of all time - Carolyn McCall, ITV

Dame Carolyn McCall OBE is the CEO of ITV, the UK’s biggest commercial broadcaster. She was previously CEO of The Guardian Media Group and easyJet, and currently serves as President of The Marketing S...

1 Loka 202539min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
leadcast
rss-lahtijat
rss-seuraava-potilas
rss-merja-mahkan-rahat
rss-40-ajatusta-aanesta
rahapuhetta
rss-porssipuhetta
rss-vaikuttavan-opettajan-vierella
rss-bisnesta-bebeja
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-bisneksen-pehmea-puoli
rss-levosta-kasin-yrittajyys
rss-ma