Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett
Uncensored CMO12 Huhti 2023

Eyebrow raising McDonald's advertising - Chaka Sobhani, Leo Burnett

Chaka Sobhani is Chief Creative Officer of Leo Burnett London. With 20 years of experience as an award winning director, writer and creative director, she has worked for the biggest broadcasters, brands and agencies worldwide. She hasn’t had a conventional advertising career, having spent over 10 years as a film maker and in television. Chaka was recruited by ITV to set up and ECD their first in-house creative agency, production company and design studio. She has worked on countless brands including McDonalds, Boots, Coca Cola & more.

Watch the McDonalds ad.

Talking points:

  • Celebrating Campaign Creative Leader of the Year
  • Getting rejected 200 times before breaking into the industry
  • Setting up ITV’s in-house creative department
  • Learning production techniques at ITV
  • How to make great work on a budget
  • What its like being a global Executive Creative Director
  • Helping others being successful
  • Getting industry acclaim and audience success for McDonalds
  • Where the ‘raising your arches’ idea came from
  • System1 Test Your Ad scores for McDonalds Raise Your Arches
  • The subtle branding for McDonalds that stood out
  • The challenge of casting eye brow raising
  • How Raise Your Arches became a Tik Tok sensation
  • The state of diversity and inclusion in the industry
  • How advertising doesn’t reflect the society we live in
  • Treating diversity with the same passion as new business
  • Telling one persons story well
  • The diversity dividend of representative advertising

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(270)

Why brave creativity means business results according to GUT co-founder Anselmo Ramos

Why brave creativity means business results according to GUT co-founder Anselmo Ramos

Anselmo Ramos is one of the most respected creatives in advertising and the co-founder of GUT, the agency behind some of the world's most talked-about campaigns. Built on the belief that brave creativ...

17 Kesä 1h 20min

Greg Hahn on why the biggest risk you can take is to be ignorable

Greg Hahn on why the biggest risk you can take is to be ignorable

Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning arou...

10 Kesä 59min

How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

George Felix, CMO of Chili’s, joins us to tell the story behind one of the most impressive brand turnarounds of recent years. From iconic menu items like chips and salsa and the famous margarita to vi...

3 Kesä 1h 4min

Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dange...

27 Touko 1h 4min

Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

Two of our most popular guests return for a conversation on what’s gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad cho...

20 Touko 1h 3min

How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this epis...

13 Touko 44min

Marketing lessons from 20 years at Google - Dan Taylor

Marketing lessons from 20 years at Google - Dan Taylor

Dan Taylor has spent over two decades at Google, helping shape how brands grow through search, media, and technology. Today, he leads global advertising at one of the world’s most influential companie...

6 Touko 48min

How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

Zena Arnold, CMO of Sephora, joins us to break down how one of the world’s most influential beauty retailers continues to set the standard for brand, community, and culture.From standout branding to r...

29 Huhti 43min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
asuntoasiaa-paivakirjat
oppimisen-psykologia
rss-ainin-sekatoimisto
rss-set-for-life-sijoita-ja-vaurastu
pomojen-suusta
rss-pariisilaiset
rss-kaupan-tila
hyva-paha-johtaminen
vapauta-supervoimasi-podcast
rss-startup-ministerio
rss-markkinointitrippi
rss-bisneksen-pehmea-puoli
rss-levosta-kasin-yrittajyys
rss-lentopaivakirjat
rss-viisas-raha-podi