Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)
Uncensored CMO14 Helmi 2024

Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)

Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.

Follow Boz

Follow Jon

Timestamps

00:00 - Start
01:34 - Why Boz wrote such an emotional book
05:02 - The reception to the book
08:32 - Encountering Spike Lee
13:32 - Making decisions based on intuition
16:05 - Working for founder led brands
20:36 - Leading marketing at large organisations
23:55 - Managing the relationship with the CEO and CFO
28:42 - Hire Boz, Get Boz - how to have confidence in yourself
31:57 - Why you shouldn’t “play the game”
33:06 - Dawn always comes; dealing with grief
41:09 - Making the choice to change your life
45:11 - From corporate jobs to entrepreneur
48:24 - What’s next for Boz?

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(288)

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Marketing leadership masterclass with ex WPP President, Karen Blackett CBE

Karen Blackett is one of the most respected leaders in marketing and media. As the former UK President of WPP and former CEO of GroupM UK, she has led through industry change, crisis and growth at the...

23 Syys 54min

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime

What happens when a CMO brings the discipline of P&G, private equity and fintech together?Vineet Mehra, CMO of Chime, joins Jon to explain how the challenger bank has disrupted one of the most establi...

16 Syys 49min

What every Marketer needs to know about the future of search - Google’s Sophie Neary

What every Marketer needs to know about the future of search - Google’s Sophie Neary

AI is rapidly changing how people search, shop and discover new brands. So what does that mean for marketers?Sophie Neary has spent the past few years inside Google, giving her a front-row seat to som...

9 Syys 47min

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan

Dr Margaret Heffernan is one of the world's leading thinkers on uncertainty, leadership and creativity. A bestselling author, entrepreneur and former CEO, her latest book, Embracing Uncertainty, chall...

2 Syys 1h 2min

How Heineken became creative brand of the year - Ali Payne

How Heineken became creative brand of the year - Ali Payne

Ali Payne, CMO of Heineken, joins us to discuss how one of the world's most iconic beer brands became Creative Brand of the Year at Cannes Lions - and what it takes to keep a 150-year-old brand feelin...

26 Elo 45min

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Why AI should drive growth, not just efficiency – Najoh Tita-Reid

Najoh Tita-Reid, former Chief Growth Officer at Mars Petcare, joins us to discuss why she made the unusual decision to step away from one of the biggest roles in marketing to embark on a self-describe...

19 Elo 55min

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

How creativity transformed Australia’s No.1 Telecom’s brand - Brent Smart

Brent Smart is one of the most respected marketers in the world. After spending more than 20 years in advertising, he made the rare move from agency life to become CMO of NRMA Insurance. Brent's most ...

12 Elo 54min

Why your brand can't afford to be boring - Rebecca Darley, Vodafone Australia

Why your brand can't afford to be boring - Rebecca Darley, Vodafone Australia

Bec Darley, CMO of Vodafone Australia, joins us to discuss what it really takes to grow a challenger brand in one of the world's toughest telecoms markets.From competing against an entrenched duopoly ...

5 Elo 48min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-oivalluksia-rahasta-elamasta
rss-hereilla
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-paasipodi
rss-porssipuhetta
rss-hilden-kaira
rss-sisalto-kuntoon
rss-doulapodi
rss-startup-ministerio
rss-viisas-raha-podi
juristipodi
rss-rahamania
rss-karon-grilli
yrittaja