Characters, humour & disasters: how GEICO changed the insurance game
Uncensored CMO14 Elo 2024

Characters, humour & disasters: how GEICO changed the insurance game

Michelle Moscone is the VP of Brand and Content at GEICO, one of the most famous insurance brands in the US. Michele's career has spanned from project management at some of the biggest agencies in the world to leading creative at an organisation where creativity is at its core. In this episode we talk about why humour is so important for advertising and why we're so afraid to use it.

Timestamps

00:00 - Intro
01:08 - Michelle Moscone background and career
08:18 - How Michelle landed at GEICO
11:20 - Why are there so many characters in insurance?
21:42 - When insurance goes wrong
32:34 - Why humour is so important
36:37 - Why are we afraid of humour?
41:16 - GEICO’s greatest hits
49:51 - How to get the best out of your agency
55:43 - Michelle’s favourite GEICO campaigns

Jaksot(263)

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you),...

4 Maalis 46min

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So wha...

2 Maalis 26min

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months.In this episode, ...

25 Helmi 48min

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

How do you distil something as complex as marketing into something simple?In this special episode of Uncensored Renegades, Kory delivers a powerful seven-minute poem (originally written as a pattern-d...

23 Helmi 32min

Why Marketers Don’t Make the Boardroom - Thomas Barta

Why Marketers Don’t Make the Boardroom - Thomas Barta

Thomas Barta is one of the world’s leading experts on marketing leadership. A former McKinsey partner, CEO of the Marketing Leadership Institute, and co-author of The 12 Powers of a Marketing Leader, ...

18 Helmi 38min

How to win a Cannes Lion with Kory Marchisotto [Uncensored Renegades]

How to win a Cannes Lion with Kory Marchisotto [Uncensored Renegades]

With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes.We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’...

16 Helmi 20min

Syl Saller CBE on balancing life, leadership & making the right career moves

Syl Saller CBE on balancing life, leadership & making the right career moves

Syl Saller CBE is one of the most respected marketing leaders of her generation. Former Global Chief Marketing and Innovation Officer at Diageo, Syl helped lead a FTSE 10 business with more than 200 b...

11 Helmi 47min

What is Marketing? With Kory Marchisotto [Uncensored Renegades]

What is Marketing? With Kory Marchisotto [Uncensored Renegades]

This is an episode of the Uncensored Renegades podcast. To hear episodes of this new show, subscribe here:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify...

9 Helmi 21min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
hyva-paha-johtaminen
inderespodi
ostan-asuntoja-podcast
rss-lahtijat
rss-oivalluksia-rahasta-elamasta
rahapuhetta
rss-bisnesta-bebeja
rss-sisalto-kuntoon
leadcast
oppimisen-psykologia
mihin-sita-saastais
rss-startup-ministerio
rss-rikasta-elamaa
rss-kohti-unelmia
rss-40-ajatusta-aanesta