Quality Score
Data Skeptic7 Syys 2018

Quality Score

Two weeks ago we discussed click through rates or CTRs and their usefulness and limits as a metric. Today, we discuss a related metric known as quality score.

While that phrase has probably been used to mean dozens of different things in different contexts, our discussion focuses around the idea of quality score encountered in Search Engine Marketing (SEM). SEM is the practice of purchasing keyword targeted ads shown to customers using a search engine.

Most SEM is managed via an auction mechanism - the advertiser states the price they are willing to pay, and in real time, the search engine will serve users advertisements and charge the advertiser.

But how to search engines decide who to show and what price to charge? This is a complicated question requiring a multi-part answer to address completely. In this episode, we focus on one part of that equation, which is the quality score the search engine assigns to the ad in context. This quality score is calculated via several factors including crawling the destination page (also called the landing page) and predicting how applicable the content found there is to the ad itself.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(601)

Fraud Networks

Fraud Networks

In this episode we talk with Bavo DC Campo, a data scientist and statistician, who shares his expertise on the intersection of actuarial science, fraud detection, and social network analytics. Togethe...

1 Huhti 202542min

Criminal Networks

Criminal Networks

In this episode we talk with Justin Wang Ngai Yeung, a PhD candidate at the Network Science Institute at Northeastern University in London, who explores how network science helps uncover criminal netw...

17 Maalis 202543min

Graph Bugs

Graph Bugs

In this episode today's guest is Celine Wüst, a master's student at ETH Zurich specializing in secure and reliable systems, shares her work on automated software testing for graph databases. Celine sh...

10 Maalis 202529min

Organizational Network Analysis

Organizational Network Analysis

In this episode, Gabriel Petrescu, an organizational network analyst, discusses how network science can provide deep insights into organizational structures using OrgXO, a tool that maps companies as ...

3 Maalis 202544min

Organizational Networks

Organizational Networks

Is it better to have your work team fully connected or sparsely connected? In this episode we'll try to answer this question and more with our guest Hiroki Sayama, a SUNY Distinguished Professor and ...

25 Helmi 202527min

Networks of the Mind

Networks of the Mind

A man goes into a bar… This is the beginning of a riddle that our guest, Yoed Kennet, an assistant professor at the Technion's Faculty of Data and Decision Sciences, uses to measure creativity in subj...

18 Helmi 202543min

LLMs and Graphs Synergy

LLMs and Graphs Synergy

In this episode, Garima Agrawal, a senior researcher and AI consultant, brings her years of experience in data science and artificial intelligence. Listeners will learn about the evolving role of know...

10 Helmi 202534min

A Network of Networks

A Network of Networks

In this episode, Bnaya Gross, a Fulbright postdoctoral fellow at the Center for Complex Network Research at Northwestern University, explores the transformative applications of network science in fiel...

4 Helmi 202546min

Suosittua kategoriassa Tiede

rss-poliisin-mieli
tiedekulma-podcast
rss-mita-tulisi-tietaa
docemilia
filocast-filosofian-perusteet
menologeja-tutkimusmatka-vaihdevuosiin
rss-duodecim-lehti
sotataidon-ytimessa
rss-tiedetta-vai-tarinaa
utelias-mieli
radio-antro
rss-bios-podcast
rss-ranskaa-raakana
rss-kasvatuspsykologiaa-kaikille
rss-luontopodi-samuel-glassar-tutkii-luonnon-ihmeita
rss-lapsuuden-rakentajat-podcast
rss-sosiopodi