Quality Score
Data Skeptic7 Syys 2018

Quality Score

Two weeks ago we discussed click through rates or CTRs and their usefulness and limits as a metric. Today, we discuss a related metric known as quality score.

While that phrase has probably been used to mean dozens of different things in different contexts, our discussion focuses around the idea of quality score encountered in Search Engine Marketing (SEM). SEM is the practice of purchasing keyword targeted ads shown to customers using a search engine.

Most SEM is managed via an auction mechanism - the advertiser states the price they are willing to pay, and in real time, the search engine will serve users advertisements and charge the advertiser.

But how to search engines decide who to show and what price to charge? This is a complicated question requiring a multi-part answer to address completely. In this episode, we focus on one part of that equation, which is the quality score the search engine assigns to the ad in context. This quality score is calculated via several factors including crawling the destination page (also called the landing page) and predicting how applicable the content found there is to the ad itself.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(601)

Practicing and Communicating Data Science with Jeff Stanton

Practicing and Communicating Data Science with Jeff Stanton

Jeff Stanton joins me in this episode to discuss his book An Introduction to Data Science, and some of the unique challenges and issues faced by someone doing applied data science. A challenge to any ...

24 Loka 201436min

[MINI] The T-Test

[MINI] The T-Test

The t-test is this week's mini-episode topic. The t-test is a statistical testing procedure used to determine if the mean of two datasets differs by a statistically significant amount. We discuss how ...

17 Loka 201417min

Data Myths with Karl Mamer

Data Myths with Karl Mamer

This week I'm joined by Karl Mamer to discuss the data behind three well known urban legends. Did a large blackout in New York and surrounding areas result in a baby boom nine months later? Do sublimi...

10 Loka 201448min

Contest Announcement

Contest Announcement

The Data Skeptic Podcast is launching a contest- not one of chance, but one of skill. Listeners are encouraged to put their data science skills to good use, or if all else fails, guess! The contest w...

8 Loka 201412min

[MINI] Selection Bias

[MINI] Selection Bias

A discussion about conducting US presidential election polls helps frame a converation about selection bias.

3 Loka 201414min

[MINI] Confidence Intervals

[MINI] Confidence Intervals

Commute times and BBQ invites help frame a discussion about the statistical concept of confidence intervals.

26 Syys 201411min

[MINI] Value of Information

[MINI] Value of Information

A discussion about getting ready in the morning, negotiating a used car purchase, and selecting the best AirBnB place to stay at help frame a conversation about the decision theoretic principal known ...

19 Syys 201414min

Game Science Dice with Louis Zocchi

Game Science Dice with Louis Zocchi

In this bonus episode, guest Louis Zocchi discusses his background in the gaming industry, specifically, how he became a manufacturer of dice designed to produce statistically uniform outcomes.  Duri...

17 Syys 201447min

Suosittua kategoriassa Tiede

rss-poliisin-mieli
tiedekulma-podcast
rss-mita-tulisi-tietaa
docemilia
filocast-filosofian-perusteet
menologeja-tutkimusmatka-vaihdevuosiin
rss-duodecim-lehti
sotataidon-ytimessa
rss-tiedetta-vai-tarinaa
utelias-mieli
radio-antro
rss-bios-podcast
rss-ranskaa-raakana
rss-kasvatuspsykologiaa-kaikille
rss-luontopodi-samuel-glassar-tutkii-luonnon-ihmeita
rss-lapsuuden-rakentajat-podcast
rss-sosiopodi