A Guide to Social Selling, with Tim Hughes

A Guide to Social Selling, with Tim Hughes

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Questions for Tim include: Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to managers and organisations? It's personal branding, say, as opposed to the organisation. How do you use social networks to build trust and a high quality community? Do you create content to resonate with those people doing research? Do you find people lurk? They'll consume your free content for ages without connecting with you and then suddenly they're ready to buy from you? Highly influential people with millions of followers don't get as many connection requests and questions as you would think. I interact with people on Twitter and typically they reply. Speaking of social and digital channels; which ones work best? I'm thinking LinkedIn and Twitter perhaps? What do you think of other new channels such as Snapchat, which I think you're fairly active on as well, or Instagram even? For social selling on LinkedIn, would you say Sales Navigator is a must-have? What about Twitter, or any other apps or tools that you can't live without? In the book, you also talk about how to scale a social selling strategy across an organisation. Is employee advocacy part of social selling? Or vice versa, even? Is employee advocacy part of social selling, or is social selling part of employee advocacy? I interviewed Ed Terpening from Altimeter Group the other week. He said social selling is part of employee advocacy. The most shared or second-most shared type of content is about jobs - shouldn't it also be about fun stuff and interesting things? Can you give us examples of any organisations that inspire you in terms of social selling? Who's doing it right? Read the show-notes article: http://linkhumans.com/podcast/tim-hughes-social-selling Subscribe on iTunes: http://bit.ly/linkhumanspodcast

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Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian

Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian

Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com/ExperianJobs Follow the #ExperianLife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

21 Loka 202037min

Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros

Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros

When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

7 Loka 202019min

How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises

How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises

Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on social media. Resumes by Briana: https://www.resumesbybriana.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

23 Syys 202029min

Mapping the Total Employee Journey, with Kristi Raines of Sonoco

Mapping the Total Employee Journey, with Kristi Raines of Sonoco

For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco. Kristi Raines on LinkedIn: https://www.linkedin.com/in/kristiraines Careers at Sonoco: https://careers.sonoco.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

9 Syys 202023min

Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market

Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market

The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market. Sean Bestor on LinkedIn: https://www.linkedin.com/in/sean-bestor-61a44627 Careers at Whole Foods Market: https://careers.wholefoodsmarket.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

26 Elo 202039min

When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments

When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments

When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev Aaron on Twitter: https://twitter.com/kraljev Fisher Investments online: https://www.fisherinvestments.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

12 Elo 202021min

A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook

A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook

A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee Klook on LinkedIn: https://www.linkedin.com/company/klook/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

29 Heinä 202023min

How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot

How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot

Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah is Senior Manager of Employer Brand at HubSpot. Hannah Fleishman on LinkedIn: https://www.linkedin.com/in/hannahfleishman Hannah on Twitter: https://twitter.com/hbfleishman HubSpot Careers: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

15 Heinä 202022min

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