How Cisco Uses Snapchat for Talent Branding, with Carmen Collins

How Cisco Uses Snapchat for Talent Branding, with Carmen Collins

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins to find out. Questions: Tell us about Cisco and what you do there? Tell us about We Are Cisco on Snapchat? How did you go about setting this up? What challenges did you face with Snapchat? Who are the Kitten Rainbow Unicorns? What content gets posted on WeAreCisco’s Snapchat account? What’s the ROI and how do you measure it - any hires? Has it influenced hiring decisions? Do you use Snapchat yourself? Do many existing Cisco employees use it you think? What brands inspire you on Snapchat? What’s the next big thing for Snapchat and employer branding/recruiting? Where can we learn more and connect with yourself? Read the podcast article: http://linkhumans.com/podcast/cisco-snapchat-talent-branding

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How the Automotive Technology Space Is Attracting New Talent, with Joanna Babiarz of Aptiv

How the Automotive Technology Space Is Attracting New Talent, with Joanna Babiarz of Aptiv

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. Joanna Babiarz is Global Employer Branding Director at Aptiv. Joanna Babiarz on LinkedIn: https://www.linkedin.com/in/joannabucior Jobs at Aptiv: https://jobs.aptiv.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

2 Kesä 202119min

Activating Employer Brand as a Science and Technology Company, with Chris Dinwiddy of Merck Group

Activating Employer Brand as a Science and Technology Company, with Chris Dinwiddy of Merck Group

Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company. Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group. *Note: This podcast was recorded prior to March 4, 2021 when Merck Group announced their Performance Materials business would be called Electronics. Chris Dinwiddy on LinkedIn: https://www.linkedin.com/in/chris-dinwiddy-7220711 Merck Group online: https://www.merckgroup.com (US) https://www.emdgroup.com Merck Group on LinkedIn: https://www.linkedin.com/company/merck-group/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

19 Touko 202123min

Attracting the Eyes of Tech Talent with Employer Brand, with Liz Gelb-O'Connor of ADP

Attracting the Eyes of Tech Talent with Employer Brand, with Liz Gelb-O'Connor of ADP

One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic. Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP. Liz Gelb-O’Connor on LinkedIn: https://www.linkedin.com/in/lizgelboconnor/ ADP’s Tech Careers site: https://tech.adp.com/ Jobs at ADP: https://jobs.adp.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

5 Touko 202129min

What's Your Brand's Je Ne Sais Quoi? with Jonathan Hehir of Talend

What's Your Brand's Je Ne Sais Quoi? with Jonathan Hehir of Talend

This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi." Jonathan Hehir is Global People Marketing Manager at Talend. Jonathan Hehir on LinkedIn: https://www.linkedin.com/in/jonathanhehir Careers at Talend: https://www.talend.com/about-us/careers/ Follow @talend and the #teamtalend conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

21 Huhti 202122min

Employer Brand at a Booming E-Commerce Company, with Kara Hendrick of Chewy

Employer Brand at a Booming E-Commerce Company, with Kara Hendrick of Chewy

This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. Kara Hendrick is Senior Employer Brand Manager at Chewy. Kara Hendrick on LinkedIn: https://www.linkedin.com/in/karahendrick/ Kara on Twitter: http://twitter.com/karatweets Chewy online: https://www.chewy.com/ Follow @lifeatchewy on Instagram and Twitter. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

7 Huhti 202123min

Leading Talent Acquisition at a Growing Manufacturing Brand, with Heidi Myers of Ball Corporation

Leading Talent Acquisition at a Growing Manufacturing Brand, with Heidi Myers of Ball Corporation

It’s been a big year at Ball Corporation, which just got its name on a local arena (Ball Arena) and launched a groundbreaking new product (the infinitely recyclable cup)—and an equally big year for its talent acquisition team. Heidi Myers is Director of Global Talent Acquisition at Ball Corporation. Heidi Myers on LinkedIn: https://www.linkedin.com/in/heidipiatt Careers at Ball: https://jobs.ball.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

24 Maalis 202120min

What Makes a Software Company a Great Place to Work? with Price Peacock of VMware

What Makes a Software Company a Great Place to Work? with Price Peacock of VMware

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. Price Peacock is Global Employment Brand Manager at VMware. Price Peacock on LinkedIn: https://www.linkedin.com/in/pricepeacock/ Careers at VMware: https://careers.vmware.com/ Follow the #VMwareLife conversation on LinkedIn and Instagram. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

10 Maalis 202140min

How a Tech Giant Does Employer Brand, with Mary Streetzel of Google

How a Tech Giant Does Employer Brand, with Mary Streetzel of Google

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Mary Streetzel is Head of Employer Brand at Google. Mary Streetzel on LinkedIn: https://www.linkedin.com/in/mary-m-streetzel-968a0418/ Careers at Google: https://careers.google.com Follow employer brand at Google on social media at @lifeatgoogle and @googlestudents. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

24 Helmi 202128min

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