Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?) Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website? Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War Which triggers are most effective, from the verbal (there is a linguistic, not just musical, reason why ‘Like a Rolling Stone’ has been voted the greatest pop song of all time by some) to the physical (the layout of an examination hall can influence candidates’ results)? When looking for a job, what takeaways from Pre-Suasaion could you employ to incline your evaluators to be more favorable to your candidacy? Once you’ve got that job, what might you do to increase the chances that your boss will support an idea/initiative you want to be associated with? How attempts to persuade dishonestly backfire: why, for example, company employees encouraged to mislead customers often end up defrauding their own organisation? What are the pitfalls to avoid in the psychology of influence? Can’t we just be ourselves? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the full article: http://linkhumans.com/podcast

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How to Treat Your Candidates Like Customers, with Kellie Buckley of ZoomInfo

How to Treat Your Candidates Like Customers, with Kellie Buckley of ZoomInfo

We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers. Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo. Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/ ZoomInfo Careers: https://www.zoominfo.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

20 Heinä 202225min

Employer Brand at a Leading Pharmaceutical Company, with Cristal Mikenas of Takeda Pharmaceuticals

Employer Brand at a Leading Pharmaceutical Company, with Cristal Mikenas of Takeda Pharmaceuticals

We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets. Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals. Cristal Mikenas on LinkedIn: https://www.linkedin.com/in/amin2013/ Working at Takeda Pharmaceuticals: https://www.takedajobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

6 Heinä 202226min

Why Collaboration Is Crucial for Employer Brand Activation, with Natalie Bodus of Zebra Technologies

Why Collaboration Is Crucial for Employer Brand Activation, with Natalie Bodus of Zebra Technologies

We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Natalie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies. Natalie Bodus on LinkedIn: https://www.linkedin.com/in/natalie-bodus-mba-95125817/ Zebra’s Your Edge Blog: https://www.zebra.com/us/en/blog.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

22 Kesä 202224min

When Anti-Racism Is a Core Company Value, with Stephanie Alofoje of Twilio

When Anti-Racism Is a Core Company Value, with Stephanie Alofoje of Twilio

We find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they need to succeed. Stephanie Alofoje is the Director of Global Employer Brand and Recruitment Marketing at Twilio. Stephanie Alofoje on LinkedIn: https://www.linkedin.com/in/stephaniealofoje/ Twilio on Twitter: https://twitter.com/WeBuildAtTwilio Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

11 Touko 202233min

How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International

How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International

We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working. Allison Kruse is the Head of Global Employer Brand at Baxter International. Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/ Careers at Baxter: https://jobs.baxter.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

23 Maalis 202226min

The Metrics Behind Employer Brand at a Global Organization, with Shana Andrews of PepsiCo

The Metrics Behind Employer Brand at a Global Organization, with Shana Andrews of PepsiCo

In this live session from the Employer Branding Strategies Conference, we talk about data-driven measurement of employer brand and how that happens at a huge global company like PepsiCo. Shana Andrews is the Senior Manager of Global Employer Brand at PepsiCo. Shana Andrews on LinkedIn: https://www.linkedin.com/in/shana-andrews/ PepsiCo Careers: https://www.pepsicojobs.com/main/ The Employer Branding Strategies Conference: https://employerbrandingstrategies.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

9 Maalis 202226min

An Employer Brand That Puts Values First, with Charlotte Anderson of Canva

An Employer Brand That Puts Values First, with Charlotte Anderson of Canva

We talk to Charlotte Anderson about “passing the Lego” and how Canva centers their employer brand on doing good in the world. Charlotte Anderson is the Talent Brand Lead at Canva. Charlotte Anderson on LinkedIn: https://www.linkedin.com/in/charlotteelizabethanderson/?originalSubdomain=au Canva on LinkedIn: https://www.linkedin.com/company/canva/ Canva on Instagram: https://www.instagram.com/canvalife/?hl=en Canva Careers: https://www.canva.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

2 Maalis 202224min

How to Use EBI to Revamp Your Employer Brand, with Catherine Adenle of Elsevier

How to Use EBI to Revamp Your Employer Brand, with Catherine Adenle of Elsevier

Catherine Adenle of Elsevier explains how they used the Link Humans Employer Brand Index to revamp their EVP and build a powerful brand ambassador program. Catherine Adenle is the Director of Global Employer Brand at Elsevier. Catherine Adenle on LinkedIn: https://www.linkedin.com/in/catherineadenle/?originalSubdomain=uk Catherine Adenle on Twitter: https://twitter.com/CatherineAdenle Elsevier Careers: https://www.elsevier.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

16 Helmi 202226min

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