Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Pre-Suasion: A Marketer's Way to Influence & Persuade, with Dr. Robert Cialdini

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?) Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website? Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War Which triggers are most effective, from the verbal (there is a linguistic, not just musical, reason why ‘Like a Rolling Stone’ has been voted the greatest pop song of all time by some) to the physical (the layout of an examination hall can influence candidates’ results)? When looking for a job, what takeaways from Pre-Suasaion could you employ to incline your evaluators to be more favorable to your candidacy? Once you’ve got that job, what might you do to increase the chances that your boss will support an idea/initiative you want to be associated with? How attempts to persuade dishonestly backfire: why, for example, company employees encouraged to mislead customers often end up defrauding their own organisation? What are the pitfalls to avoid in the psychology of influence? Can’t we just be ourselves? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the full article: http://linkhumans.com/podcast

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Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian

Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian

Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com/ExperianJobs Follow the #ExperianLife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

21 Loka 202037min

Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros

Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros

When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

7 Loka 202019min

How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises

How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises

Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on social media. Resumes by Briana: https://www.resumesbybriana.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

23 Syys 202029min

Mapping the Total Employee Journey, with Kristi Raines of Sonoco

Mapping the Total Employee Journey, with Kristi Raines of Sonoco

For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco. Kristi Raines on LinkedIn: https://www.linkedin.com/in/kristiraines Careers at Sonoco: https://careers.sonoco.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

9 Syys 202023min

Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market

Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market

The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market. Sean Bestor on LinkedIn: https://www.linkedin.com/in/sean-bestor-61a44627 Careers at Whole Foods Market: https://careers.wholefoodsmarket.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

26 Elo 202039min

When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments

When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments

When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev Aaron on Twitter: https://twitter.com/kraljev Fisher Investments online: https://www.fisherinvestments.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

12 Elo 202021min

A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook

A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook

A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee Klook on LinkedIn: https://www.linkedin.com/company/klook/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

29 Heinä 202023min

How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot

How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot

Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah is Senior Manager of Employer Brand at HubSpot. Hannah Fleishman on LinkedIn: https://www.linkedin.com/in/hannahfleishman Hannah on Twitter: https://twitter.com/hbfleishman HubSpot Careers: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

15 Heinä 202022min

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