How GE Blends Consumer & Employment Branding, with Shaunda Zilich

How GE Blends Consumer & Employment Branding, with Shaunda Zilich

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge. I've spoken to Shaunda Zilich who heads up employment brand at GE, questions for her: Tell us about GE and what you do? GE - a very admired company on many levels - what is your employment brand challenge? Talk us through the ‘perfect storm’ for GE employment brand? “Employment brand becomes the consumer brand for B2B companies” - please elaborate on this? What’s a step-by-step to success with employment brand especially for B2B companies? GE has a decent budget, what can you do on a zero-budget? What campaigns are you most proud of and why? What are some pitfalls to avoid? How can we measure ROI? Show me the money! What companies inspire you? What’s the next big thing for employment brand? Where can people connect with you? Get the full scoop: http://employerbrandingpodcast.com

Jaksot(312)

Why Finding the Right Candidate Is Like Dating, with Nicole Parish of Qualtrics

Why Finding the Right Candidate Is Like Dating, with Nicole Parish of Qualtrics

We talk to Nicole Parish of Qualtrics about why they have a People Departments, how they build scaling, organic employee stories, and how recruitment sites are like dating apps. Nicole Parish is the Global Talent Attraction Manager at Qualtrics. Nicole Parish on LinkedIn: https://www.linkedin.com/in/nicoleparish1/ Qualtrics life: https://www.qualtrics.com/qualtrics-life/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

26 Tammi 202236min

How Career Coaching Can Strengthen Your Employer Brand, with Kristin McMillen of Citizens

How Career Coaching Can Strengthen Your Employer Brand, with Kristin McMillen of Citizens

We learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they bring into their organization. Kristin McMillen is the VP of Employer Brand Marketing at Citizens. Kristin McMillen on LinkedIn: https://www.linkedin.com/in/kristin-mcmillen-47072226/ Citizens careers: https://jobs.citizensbank.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

4 Tammi 202225min

How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price

How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price

The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention. Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price. Julie Wolf on LinkedIn: https://www.linkedin.com/in/julie-wolf-527498143/ T. Rowe Price careers: https://www.troweprice.com/corporate/us/en/careers/career-portal.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

16 Joulu 202125min

Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo

Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo

With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social proof to attract applicants to hard-to-fill roles. Briana Gosselin is an Employment Brand Manager at Sodexo. Briana Gosselin on LinkedIn: https://www.linkedin.com/in/brianagosselin/ Sodexo careers: https://us.sodexo.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

1 Joulu 202125min

How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow

How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow

Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track. Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow. Liz Du on LinkedIn: https://www.linkedin.com/in/lizdu/ Service Now careers: https://www.servicenow.com/careers.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

17 Marras 202128min

How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom

How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom

Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel. Katja Wohlwend is the Employer Branding Manager at Swisscom. Katja Wohlwend on LinkedIn: https://www.linkedin.com/in/katjawohlwend/ Swisscom careers: https://www.swisscom.ch/en/about/career.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

3 Marras 202118min

How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame

How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame

We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization. Elena Aylott is the VP of Global Employee Experience, and Jenny Andersson is the Creative Director for Internal Communications and Employer Branding at Oriflame Cosmetics. Elena Aylott on LinkedIn: https://www.linkedin.com/in/elenaaylott/ Jenny Andersson on LinkedIn: https://www.linkedin.com/in/jennyandersson/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

27 Loka 202135min

Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes

Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes

When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested. Neil Daly is the Global Employer Brand Lead at Baker Hughes. Neil Daly on Twitter: https://twitter.com/neilwdaly Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

6 Loka 202140min

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