A Short Introduction to (Employer) Branding, with Robert Jones of Wolff Olins

A Short Introduction to (Employer) Branding, with Robert Jones of Wolff Olins

Robert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Questions for Robert: Who are you and what do you do? What prompted you to write this book? Bold statement: “branding is the most powerful commercial and cultural force on the planet” - please explain! What is the complex thing called ‘brand’? What is the relation between “regular” brand and employer brand? Why do we still fall for brands (even when we are cynical marketers?) How do brands work their magic on a tactical level? What can a strong brand do for your recruiting and retention efforts? Tell us about the big business of branding - and how we can calculate ROI? What’s the do’s and don’ts in branding? What companies are doing it right? Where can people connect with you? Full transcript at http://employerbrandingpodcast.com

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Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian

Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian

Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com/ExperianJobs Follow the #ExperianLife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

21 Loka 202037min

Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros

Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros

When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

7 Loka 202019min

How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises

How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises

Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on social media. Resumes by Briana: https://www.resumesbybriana.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

23 Syys 202029min

Mapping the Total Employee Journey, with Kristi Raines of Sonoco

Mapping the Total Employee Journey, with Kristi Raines of Sonoco

For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco. Kristi Raines on LinkedIn: https://www.linkedin.com/in/kristiraines Careers at Sonoco: https://careers.sonoco.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

9 Syys 202023min

Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market

Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market

The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market. Sean Bestor on LinkedIn: https://www.linkedin.com/in/sean-bestor-61a44627 Careers at Whole Foods Market: https://careers.wholefoodsmarket.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

26 Elo 202039min

When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments

When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments

When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev Aaron on Twitter: https://twitter.com/kraljev Fisher Investments online: https://www.fisherinvestments.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

12 Elo 202021min

A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook

A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook

A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee Klook on LinkedIn: https://www.linkedin.com/company/klook/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

29 Heinä 202023min

How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot

How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot

Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah is Senior Manager of Employer Brand at HubSpot. Hannah Fleishman on LinkedIn: https://www.linkedin.com/in/hannahfleishman Hannah on Twitter: https://twitter.com/hbfleishman HubSpot Careers: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

15 Heinä 202022min

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