Ericsson's Employer Brand, with Lisa Smith-Strother

Ericsson's Employer Brand, with Lisa Smith-Strother

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent - you may have heard this challenge before. Have a listen to learn how they work to overcome it. Questions for Lisa: Who are you and what do you do? Tell us about Ericsson and its culture? What does being a Swedish company mean to your diversity & equality focus? What are your talent challenges globally? How does your employer brand work address these? What initiatives are you particularly proud of? Tell us about your employee Spotify playlists? What have been some hard lessons you've learned? What other companies inspire you in terms of employer brand? What’s the next big thing for employment branding in your opinion? Where can people connect with you? Articles and subscription options: http://employerbrandingpodcast.com

Jaksot(312)

Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian

Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian

Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com/ExperianJobs Follow the #ExperianLife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

21 Loka 202037min

Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros

Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros

When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

7 Loka 202019min

How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises

How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises

Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on social media. Resumes by Briana: https://www.resumesbybriana.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

23 Syys 202029min

Mapping the Total Employee Journey, with Kristi Raines of Sonoco

Mapping the Total Employee Journey, with Kristi Raines of Sonoco

For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco. Kristi Raines on LinkedIn: https://www.linkedin.com/in/kristiraines Careers at Sonoco: https://careers.sonoco.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

9 Syys 202023min

Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market

Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market

The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market. Sean Bestor on LinkedIn: https://www.linkedin.com/in/sean-bestor-61a44627 Careers at Whole Foods Market: https://careers.wholefoodsmarket.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

26 Elo 202039min

When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments

When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments

When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev Aaron on Twitter: https://twitter.com/kraljev Fisher Investments online: https://www.fisherinvestments.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

12 Elo 202021min

A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook

A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook

A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee Klook on LinkedIn: https://www.linkedin.com/company/klook/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

29 Heinä 202023min

How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot

How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot

Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah is Senior Manager of Employer Brand at HubSpot. Hannah Fleishman on LinkedIn: https://www.linkedin.com/in/hannahfleishman Hannah on Twitter: https://twitter.com/hbfleishman HubSpot Careers: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

15 Heinä 202022min

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