The Chris Voss Show Podcast – After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul by Tripp Mickle
The Chris Voss Show27 Touko 2022

The Chris Voss Show Podcast – After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul by Tripp Mickle

After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul by Tripp Mickle

From the New York Times’ Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.

Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.

In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.

Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence.

Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

Jaksot(1999)

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Courage Under Fire: Under Siege and Outnumbered 58 to 1 on January 6 by Steven A. Sund One of the darkest days in American history became an extraordinary story of courage under fire. Courage Under Fire is United States Capitol Police Chief Steven A. Sund’s gripping personal account that takes readers inside the events leading up to January 6, and provides a detailed and harrowing minute-by-minute account of the attack on the US Capitol, which was valiantly defended in hand-to-hand combat by the US Capitol Police officers who found themselves outnumbered 58 to 1. Courage Under Fire draws upon audio recordings, key documents, and government records as it traces Sund’s extraordinary journey from his command post on January 6 to his explosive behind-closed-doors testimony before the January 6 committee. Steven A. Sund, one of only ten men in history to hold the title of Chief of the US Capitol Police, has coordinated dozens of National Special Security Events, responded to numerous critical incidents and active shooter events, and has protected every living US president. But nothing could have prepared him for the violent attack on the US Capitol on January 6, 2021. Three days before the attack, Chief Sund requested the assistance of the National Guard. This request was denied. In preparation for the Joint Session of Congress, Chief Sund directed every available sworn officer to be on duty to protect the Capitol and all of its members and staff. But it wasn’t enough. The savage attack that followed was a well-planned and carefully coordinated armed assault on the United States Capitol, involving thousands. The shock and horror of this attack exploded on TV screens worldwide as US Capitol Police officers under Chief Sund’s command found themselves facing a violent siege, hit with pipes, fire extinguishers, boards, and flag poles. Dedicated men and women were knocked unconscious and sprayed with mace and bear spray as live pipe bombs were discovered at the national headquarters of both major political parties. Finally multiple police lines were breached. Then the building was breached. The National Guard didn’t arrive until it was much too late. In the end, 150 officers were seriously injured, and nine Americans were dead.

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