The Chris Voss Show Podcast – Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level
The Chris Voss Show1 Marras 2023

The Chris Voss Show Podcast – Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level

Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level Richbrands.org Show Notes About The Guest(s): Rich Kozak is the founder and CEO of Rich Brands. With 46 years of experience in defining, languaging, and launching brands, Rich is a mentor and guide to heart-centered professionals and entrepreneurs who are determined to make a higher level impact. He helps individuals and companies develop clarity in their branding and marketing strategies to create a consistent and strategic perception of their brand. Summary: Rich Kozak, founder and CEO of Rich Brands, joins Chris Voss on The Chris Voss Show to discuss the importance of branding and how to set your brand on fire. Rich emphasizes the need for clarity in branding and explains that a brand is not what you think it is, but what everyone else thinks it is. He shares the seven steps of impact-driven branding and highlights the significance of consistent and strategic branding. Rich also warns against the misconception that branding is just about design and emphasizes the importance of language that transfers energy and elevates your brand. He advises against relying solely on organic growth and explains the metrics to measure the success of your branding and marketing campaigns. Key Takeaways: Branding is the perception of your brand by others, not what you think it is. Clarity is the missing piece in branding and is essential for making higher level impacts. Branding is everything you do to create a consistent and strategic perception of your brand. Language that transfers energy and uniqueness is crucial for a brand to come alive. Qualified traffic, engagement ratio, and conversion ratio are important metrics to measure the success of your branding and marketing campaigns. Quotes: "Your brand is a perception, but it's not your perception. It's what everybody else thinks it is." - Rich Kozak "Branding is everything you can do to create a consistent perception that strategically moves your brand forward." - Rich Kozak "The clarity with which your brand speaks shapes its impact." - Rich Kozak Biography Rich Kozak, CEO of RichBrands is rocket fuel for people who want their Brand to IMPACT others’ lives or the world. Rich is the sage voice of IMPACT-Driven Branding. Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100’s of industries.

Jaksot(1999)

The Chris Voss Show Podcast – New Years Resolution Ideas & Topics To Consider Planning

The Chris Voss Show Podcast – New Years Resolution Ideas & Topics To Consider Planning

New Years Resolution Ideas & Topics To Consider Planning

1 Tammi 202135min

The Chris Voss Show Podcast – Part 4 – 2020 Book Author Guests On The Show Roundup

The Chris Voss Show Podcast – Part 4 – 2020 Book Author Guests On The Show Roundup

Part 4 - 2020 Book Author Guests On The Show Roundup

31 Joulu 202049min

The Chris Voss Show Podcast – Part 3 – 2020 Book Author Guests On The Show Roundup

The Chris Voss Show Podcast – Part 3 – 2020 Book Author Guests On The Show Roundup

Part 3 - 2020 Book Author Guests On The Show Roundup

31 Joulu 202051min

The Chris Voss Show Podcast – Part 2 – 2020 Book Author Guests On The Show Roundup

The Chris Voss Show Podcast – Part 2 – 2020 Book Author Guests On The Show Roundup

Part 2 - 2020 Book Author Guests On The Show Roundup

30 Joulu 202056min

The Chris Voss Show Podcast – 2020 Book Author Guests On The Show Roundup Part 1

The Chris Voss Show Podcast – 2020 Book Author Guests On The Show Roundup Part 1

2020 Book Author Guests On The Show Roundup Part 1

30 Joulu 202050min

The Chris Voss Show Podcast – Fool’s Errand by Jeffrey S. Stephens

The Chris Voss Show Podcast – Fool’s Errand by Jeffrey S. Stephens

Fool's Errand by Jeffrey S. Stephens Years after the death of his gangster father, a young man discovers a letter that sends him reluctantly defying the mob as he races to locate a hidden treasure. It’s been six years since the untimely death of Blackie—a charming rogue who endlessly pursued “The Big Deal”—when his son discovers an enigmatic letter telling of a cache of stolen money. Feeling no choice but to pursue his father’s dream, he embarks on a search that leads from New York, to the Strip in Las Vegas, and ultimately to the south of France. Along this life-altering journey, he is confronted by the dangers of his father’s past as he unravels a decades-old mystery, while revealing other long-buried secrets as well.

29 Joulu 202032min

The Chris Voss Show Podcast – Money From Nothing: Or, Why We Should Stop Worrying About Debt and Learn to Love the Federal Reserve by Robert Hockett, Aaron James

The Chris Voss Show Podcast – Money From Nothing: Or, Why We Should Stop Worrying About Debt and Learn to Love the Federal Reserve by Robert Hockett, Aaron James

Money From Nothing: Or, Why We Should Stop Worrying About Debt and Learn to Love the Federal Reserve by Robert Hockett, Aaron James A major work of financial theory and practice with immediate relevance to the rebuilding of the economy, and restoring the promise of equality When the government decides to spend money, it simply creates the necessary funds for itself--as if out of thin air. That's how we pay for interstate highways, post offices, wars, social services, and economic stimulus packages. If it's that easy to make money . . . can't we all get more of it? Absolutely. And we should. So argue financial regulation expert Robert Hockett and bestselling philosopher Aaron James in this eye-opening, irreverent, and inspiring exploration of what the dollar really is. And better still, they show how we can build an economy that works for everybody without unwanted taxes and added regulations. In the process, we learn how disingenuous the political rhetoric surrounding inflation can be, how the demonized concept of the deficit is really just another way of tallying our collective national wealth, and how a strong central bank could free us from the abuses of private banking. With broad historical background and ambitious yet practical institutional proposals, Hockett and James offer a new vision of public finance--people's banking for a people's economy. Armed with this new outlook, we can even stop worrying debt and learn to love a strong, accountable, and transparent Federal Reserve as a cornerstone of our democracy.

20 Joulu 20201h 23min

The Chris Voss Show Podcast – Holiday Gift Guide 2020 Overview

The Chris Voss Show Podcast – Holiday Gift Guide 2020 Overview

As we approach the Holidays, The Chris Voss Show has now reviewed products over 11 years and nearly 8000 Articles and Videos. These are some of the products we reviewed this year that stand out to us AND MANY TIMES WE USE DAILY! Keep in mind these are the products we ONLY have reviewed and in many cases, they make the best products we love across their whole product lines. If you think a product should be on the list, sorry may have not reviewed it and kicked its tires around for worthiness. As we keep getting in review units, we'll keep updating this list up the Holidays so bookmark it and stay tuned. Be sure to subscribe to our 9 Podcasts at TheCVPN.com iFi Audio NEO iDSD desktop DAC/amp. This years most favorite product has MQA decoding, DAC/amp and rich with audio features. With Tidal music service having Masters MQA files, this is an amazing product to help you re-enjoy and re-discover your audio files. iFi Audio makes great audio products that will take your music to the next level check it out at: https://amzn.to/3oBMPF9 Vanatoo Transparent One Encore Powered Speakers & Vanatoo Transparent Zero Powered Speakers. This year our 7 year old desktop speakers from Vanatoo got an update and WE LOVE THEM! Check out our reviews and both sets of speakers from them. https://amzn.to/39VZ6An Master & Dynamic - M&D through its whole product line makes some of my most favorite products. The attention to detail is immaculate and a great designed spectrum of consumer sounding headphones is incredible. If Steve Jobs made headphones he would make these. This year, M&D launched more favorites: MH40 Wireless &MW65 ANC headphones. Then MW07 wireless earphones in a beautiful variety of models, MW07, Plus and Go. I joke every holiday "If you truly love someone get them something from Master & Dynamic." I personally love my MH40s the most (5 years old and still look new), but the new MW40 Wireless has me in love along with the great for travel MW65 ANC's. And you cant beat the cool personal looks of their new MW07 line. https://amzn.to/2QWN1kG The Astell & Kern KANN ALPHA Portable High Resolution Audio Player has been blowing our audio minds. Makes MQA files sound like magic and such an exceptional build. A must have if you can afford it. https://amzn.to/2W9k9qV OWC - Other World Computing send us some great stuff this year and as always they make a top of the line premium products. From the OWC SSD's that we use for Gaming and running our office computers, to their Thunderblade storage units, the Thunderbolt hubs docs, drive swapping backups, everything they build is super high quality and exceptional standards. The Chris Voss Show office is filled with their products that keep us running strong. Everything you can buy there is top shelf. We love em. https://amzn.to/34w8eWz Loved Ecovacs robots for years and use them daily in my home/office. Their new model that vacuums and mops at the same time is amazing. https://amzn.to/2VYldhq Kensington - We reviewed so many great things for home and office this year from Kensington. Buy anything, great stuff and search the reviews on the show. https://amzn.to/36YXrrO Peak Design - For all the years we've been reviewing Peak Design just everything is always top notch quality. Buy anything there. https://amzn.to/37SPd3y Litra - The Litra Studio and all their products kick butt. Great for photographers or just Zoom calls can make everything you do more professional. https://amzn.to/3h0FnRf Begin Again: James Baldwin's America and Its Urgent Lessons for Our Own - The Book of the Year for me. Introducting me to James Baldwin by the exceptional Eddie S. Glaude Jr. was a life impactor. I wish I'd discovered his writings and appearances earlier. Must read!https://amzn.to/36XYHvb Strongmen: Mussolini to the Present by Ruth Ben-Ghiat - To me this is a MUST READ for what is going on right now ...

17 Joulu 202039min

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