S2 E36 - The Problem with Author Book Events, w/ Sam Missingham

S2 E36 - The Problem with Author Book Events, w/ Sam Missingham

What's the deal with author book events? Are they useful, do they shift books, and why do they all follow the same format? This week, we speak with Sam Missingham, who spent many years working with the Bookseller, and later with Harper as an author events creator. We talk about what works and what doesn't, whether hiring publicists as a trad author is worth the time, the influence of class and connections in publishing, and the real reason so many publisher-run book events fall a little flat. If authors want a successful career, Sam stresses that this requires a long-term perspective and a focus on writing multiple books, as well as a creative and individual approach to self-marketing.

  • 00:00 Introduction
  • 01:00 Background and Experience in the Publishing Industry
  • 04:11 The Role of Events in Book Marketing
  • 07:05 The Challenges of Filling Book Events
  • 09:00 The Value of Events for Debut Authors
  • 10:26 The Influence of Class and Connections in Publishing
  • 15:00 The Myth of the Slush Pile
  • 18:39 The Need for Engaging and Fun Book Events
  • 20:24 The Value of Indie Author Events
  • 25:26 The Role of Marketing and Publicity for Authors
  • 27:22 Working with Traditionally Published Authors
  • 31:33 The Challenges of Hiring PR and Marketing Services
  • 41:57 The Empowered Author and Building a Strong Author Platform

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Jaksot(49)

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E44: More Than The Text Of Our Book, ft. Greatest Author Chuck Tingle

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Famed for his highly unique fiction, and for the the pink mask that conceals his secret identity, Chuck Tingle (pseudonymous name) is a much-beloved icon in the SFF book world and beyond. Today he joi...

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S2 Ep 43: Momentum, Worldcon, and Arguing on the Internet (ft Sunyi and Scott)

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S2 E42: Managing Your 'Author Bandwidth', ft Suyi Davies Okungbowa

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Authors are expected to juggle many different demands on their time and energy--from social media and self-promotion, to side projects and live events. How do we decide what is or isn't worth our effo...

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S2 E41: Write-to-market & the Rise of Romantasy, ft. Nisha J. Tuli

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After years of mostly existing in indie space, Romantasy has finally burst onto the trad pub scene where it now reigns supreme, especially in SFF. Today, we talk to Nisha J Tuli, who spotted romantasy...

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S2 E39: The State of the Industry, ft. Kristina Perez

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