176. How community management helps tech companies win

176. How community management helps tech companies win

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible.

A well managed community can help a business grow revenue, attract new customers and create a product that users love.

Learn how smart tech companies embed communities into their business models in this short episode.

Listen to learn:

  • What community management is
  • What the Content, Community, Commercialization model is and why VCs love it
  • Two case studies of how tech businesses have used community management to grow
  • Why community management is a great way into the tech sector for non-techies
  • When to ignore community metrics

Get the masterclass:

How to transition into a career in tech

---

Join the Tech for Non-Techies membership and succeed in the Digital Age. Tech for Non-Techies clients
  • Reach senior leadership positions in Big Tech firms
  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(317)

316. What makes a great tech product? Product thinking for non-techies

316. What makes a great tech product? Product thinking for non-techies

Did you wake up today thinking that you really want to use a cup? No! Because you are not insane. You woke up thirsty, and then used a cup. That distinction sounds obvious. But many founders and inves...

12 Elo 15min

315. What non-technical founders need to know before building with AI

315. What non-technical founders need to know before building with AI

The number of non-technical founders running billion-dollar companies increased four times between 2013 and 2023. Not because the technology got easier — though it did. But because investors finally f...

5 Elo 40min

314. 4 ways non-technical founders get stuck

314. 4 ways non-technical founders get stuck

Many non-technical founders don't lose money in one big mistake — they lose it in four small stuck points that all feel completely reasonable at the time. In this episode, Sophia walks through the fou...

29 Heinä 20min

313. Nvidia's most valuable asset is not on its balance sheet

313. Nvidia's most valuable asset is not on its balance sheet

What is Nvidia actually worth? You could look at their factories, their hardware, their staff. But their most valuable assets — the patents, the processes, the institutional knowledge — don't appear a...

22 Heinä 15min

312. How competitive advantage changed in the age of AI

312. How competitive advantage changed in the age of AI

If building products isn't your competitive advantage anymore, then what is? Listen to this episode to find out. AI means that everyone can now build (and everyone can copy). So to succeed today, you ...

15 Heinä 17min

311. The one metric that tells you if you're really winning

311. The one metric that tells you if you're really winning

You can hit your financial goal and destroy your business. You can be surrounded by fans, but none of them become customers. This is demoralising, and it happens when you're measuring the wrong thin...

8 Heinä 21min

310. Product thinking and personal brand: why you need both to win

310. Product thinking and personal brand: why you need both to win

You can be invisible with brilliant ideas. Or you can be everywhere with nothing worth saying. Neither works. In the age of AI, the barrier to building things has collapsed. The tools exist. The acce...

1 Heinä 23min

309. What successful founders and senior executives have in common

309. What successful founders and senior executives have in common

Most corporate leaders say they want innovation. What they actually reward is the opposite. And then one day — usually the moment someone gets promoted to the top — the rules change. Suddenly you need...

24 Kesä 18min

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