189. How to build a unicorn in 2024

189. How to build a unicorn in 2024

10 years ago Silicon Valley venture capitalist Aileen Lee coined the term "unicorn" to describe a young company valued at over $1 billion.

Back in 2013, there were just 39 unicorns in the US, and Lee's team researched what they did and who ran them. This list informed much of how we thought of successful tech start-ups.

The updated unicorn list has just come out and the differences are startling.

There are now 523 companies on the unicorn list (a 14x increase!).

Listen to this episode to learn:

  • What most unicorn companies do today and who runs them
  • Why there are more non-technical founders running unicorns than ever before
  • What this change means for the tech ecosystem
  • How to make the most of it for founders, investors and the professionals services firms who work with them

Resources mentioned in this episode:

  1. Cowboy Ventures: Welcome Back to the Unicorn Club, 10 Years Later
  2. Tech for Non-Techies podcast: 142. From dentist to tech founder

Take the course:

Tech for Non-Technical Founders

Listen here on Apple Listen here on Spotify

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We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

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301. How to catch the next tech investment wave

301. How to catch the next tech investment wave

Whether you're starting a tech venture or investing in one, you need to understand how to spot the next tech investment trend. Why? Because if your venture or your portfolio is riding the wave of a ...

29 Huhti 27min

300. 6 lessons from 6 years of Tech for Non-Techies

300. 6 lessons from 6 years of Tech for Non-Techies

Six years of building a global business teaches you things no business school will. What actually drives revenue. What wastes your time. What you wish someone had told you before you started. In this ...

22 Huhti 23min

299. You don't have to know how to code to start a tech company with Sophia Matveeva

299. You don't have to know how to code to start a tech company with Sophia Matveeva

This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest walkthroughs of the Tech for Non-Techies methodology she has ev...

15 Huhti 22min

298. Inside the gaming industry: what every business leader should know

298. Inside the gaming industry: what every business leader should know

The gaming industry generates more revenue than music and film combined. It is the birthplace of innovations now used across entertainment, advertising, and AI. It is a fantastic sector for non-techn...

8 Huhti 22min

297. The fundraising mistakes that haunt founders for years

297. The fundraising mistakes that haunt founders for years

Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions. But do the math at exit, and you get a very different story. In this ep...

1 Huhti 42min

296. What is coding, really? A non-techie's guide

296. What is coding, really? A non-techie's guide

If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you. This is one of our most listened to episodes, and it's easy...

25 Maalis 20min

295. You are your biggest investor - think like one

295. You are your biggest investor - think like one

Your time, energy and capital are all scarce resources. Each has an opportunity cost. And yet many founders make decisions about their ventures based on excitement rather than evidence — committing a...

18 Maalis 12min

294. Product development is the new business literacy

294. Product development is the new business literacy

In the 20th century, financial literacy was essential. In the 21st century, it's product development. AI has made building faster and cheaper—which means more bad bets are being made at higher speed...

11 Maalis 18min

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