Jehad Affoneh: VMWare’s head of design on being a business leader, not a design leader
Design Better17 Maalis 2020

Jehad Affoneh: VMWare’s head of design on being a business leader, not a design leader

Show notes: https://designbetterpodcast.com/p/jehad-affoneh In this episode, we speak with VMWare’s Head of Design Jehad Affoneh about how he measures the business impact of design, and aligns design goals with engineering goals. We learn why he thinks it’s important to lead with context, and how he goes about ensuring that the diverse voices on his team are heard. You’ll hear: How OKRs can align goals across design and engineering Lessons from running an internal conference for designers and executives Tactics for ensuring diverse voices on your team are heard

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Laura Martini: So your boss doesn't believe in design research

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Dan Winger: The evolution of LEGO from simple bricks to interactive storytelling

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David Kelley: The birth of design thinking and what he's most proud of

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