E355 - The Six Equations of the “Science of Marketing" (Avi Kumar, Kuware, Inc)
Are you tracking your marketing ROI properly?Are you making marketing decisions based on feelings more than data?If you don't know, our guest is here to break it all down so you know for sure.On this ...
24 Touko 202427min
E354 - Reviewing Your Agency's Brand & Value Proposition in Today's World (Jennifer Sutton, Bright Marketing)
Does your company need brand therapy?Are you putting in enough brain sweat?If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!On this episode, w...
17 Touko 202427min
E353 - How to Use AI and Your Customers' Personalized Content to Accelerate Agency Growth (Jeff Coyle, MarketMuse)
We all know about AI.We know that it can really accelerate agency growth.And it can, but not in the way that you're thinking.Jeff Coyle is here to tell you why you need to start thinking differently a...
10 Touko 202433min
E352 - Selling Your Services as an Agency Owner (Tony Dowling, Real Inbound)
As an agency owner, you have probably done your share of selling.After all, who knows your agency as well as you?But are you the best person to be doing it?On this episode, we have Tony Dowling, Direc...
3 Touko 202425min
E351 - How to Avoid and Fix a Google Ads Suspension (John Horn, StubGroup)
SUSPENDED!Your Google Ads account has been suspended.Now what??On this episode, we have John Horn, CEO of StubGroup who is going to explain how to avoid and fix Google Ads suspensions!StubGroup has ge...
29 Huhti 202423min
E350 - Marketing Agility is the #1 Factor in Success (Brooke MacLean, Marketwake)
Habits and routines are great, right?That is, until they stop serving you.Many times you don't even notice that your habits are no longer serving you.You're only hurting yourself by not evaluating thi...
26 Huhti 202425min
E349 - How to Use Story in Marketing/Messaging (Graham Burke, Bullseye Messaging)
Is your messaging truly connecting with your audience?If you're not using storytelling, it might not be.But there is hope!On this episode of the IBO podcast, we have Graham Burke, Owner at Bullseye Me...
23 Huhti 202423min
E348 - Shortform Video Strategies For Your Agency (Austin Falter, Falter Media)
Shortform video...Everybody's doing it.Should you?Maybe!On this episode, we have Austin Falter, Owner and Founder of Falter Media. Austin is a dad, an agency owner, a tedx speaker & a proud dungeon ma...
19 Huhti 202425min
