E357 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

E357 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

Are you being clear to your audience?

Or are you using marketing jargon that only those in the industry can understand?

On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.

Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.

In this episode, you'll learn:
  • What exactly marketing jargon is.
  • How to know if you're using too much jargon
  • The downfalls of using too much jargon
  • The benefits of being more clear with clients and potential clients
  • Better ways of communicating to your audience.

You can find Mark at markwhittaker.com and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

Jaksot(362)

E363 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)

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E362 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

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If you have an eCommerce business, are you marketing effectively?eCommerce marketing is a different animal than B2B marketing.So how do you know if you're doing it right?That's where Tifany Mazza, Fou...

12 Heinä 202420min

E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

Are you a "profit first" agency?Well, maybe you shouldn't be...What if there was a better way to maximize your profits while putting other metrics first?On this episode, we have Garrett Mehrguth, Foun...

5 Heinä 202424min

E360 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)

E360 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)

Have you been thinking about starting a podcast?Do you have a podcast and wonder how you can generate leads from it?Well wonder no more!On this episode of the IBO podcast, we have Ryan R. Sullivan, Fo...

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E359 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)

E359 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)

When was the last time you thought about your business' core values?Do you even have core values for your business?If not, you could be hurting your business!On this episode, we have Emily Green, CEO ...

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E358 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)

E358 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)

Are you offering SMS Texting as a service yet?If not you may be missing out!There is huge potential in SMS for your clients and your agency.And Shannon Panaro, Owner of SP Marketing is on the IBO podc...

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E356 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)

E356 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)

What if you could offer your clients a new and profitable way of advertising?Enter indoor digital billboards.Never heard of them?Well you're in luck because on this episode we have Austin Wolfe, Owner...

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